Is dr bronners profitable to sell on Amazon United States?

The niche generates $12.3M/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Launch it (63/100).

How competitive is the dr bronners niche?

9 brands and 739 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in dr bronners?

Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.2%.

When does demand for dr bronners peak?

Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the dr bronners niche?

Listings span $9.18–$64.76; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 16,067 reviews — the moat a new listing must climb.

dr bronners

Launch it

A $12.3M/yr market growing +24.5% this quarter with returns at 0.2% — clears our launch bar.

Market size

Incredible$12.3M

$12.3M/yr · 6.5M searches

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$21.03

avg listing price — sweet spot $15–$100

Price range

Great$9.18–$64.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+24.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,066.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dr bronners is a $12.3M/yr Amazon United States market (6.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun. Verdict: Launch it — 63/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dr bronners market data

Units sold / yr: 500K–600K; avg 15,000–20,000/product
Revenue / yr: $10.5M–$12.6M; units × avg price
Conversion rate: 9.0%
Avg BSR: #183
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 123 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

739

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

Dr. Bronner's77%
WHOLENATURALS8%
Yoken6%
WEBE4%
FLOWHYET2%
YARELI1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.5% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top dr bronners search terms

dr bronners pure castile soap1.9M/yr +30.9%7.2% conv.
castile soap1.0M/yr +41.2%5.0% conv.
castile soap liquid724K/yr +8.8%6.0% conv.
dr bronners574K/yr +28.6%4.7% conv.
dr bronner soap620K/yr -21.9%5.9% conv.
dr. bronners castile soap215K/yr +26.8%6.0% conv.
dr bronner231K/yr +17.5%4.4% conv.
dr bronners soap207K/yr +33.1%5.5% conv.
pure castile soap133K/yr +47.3%3.8% conv.
magic soap94K/yr +47.7%5.2% conv.

All search terms

Top dr bronners products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Bronners Pure-Castile Magic Liquid Soap - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Hand Hair Laundry & More- Vegan Non-GMO- Body Wash- Peppermint 32oz

Dr. Bronner's$16.994.8★70,581 rev

Dr. Bronners Pure-Castile Magic Soap Liquid (Baby Unscented 32 Ounce) Made with Regenerative Organic Certified Oils For Sensitive Skin Babies Face Hair Laundry Dishes Hand Soap & Body Wash

Dr. Bronner's$16.974.7★40,382 rev

Dr. Bronners Pure-Castile Magic Liquid Soap (Peppermint 8 Ounce)- Made with Organic Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan Non-GMO

Dr. Bronner's$10.114.8★70,581 rev

WHOLENATURALS Pure Castile Soap Liquid EWG Verified & Certified Palm Oil Free Unscented Natural Mild & Gentle Non-gmo & Vegan - Organic Body Wash Laundry Pet/Dog and Baby Soap - 64 Fl Oz

WHOLENATURALS$27.814.7★11,853 rev

Yoken Pure Castile Liquid Soap 8 Oz Unscented with Organic Oil EWG Verified

Yoken$9.414.6★3,630 rev

Newest

by launch date

Dr. Bronners Pure-Castile Limited-Edition Pride Soap Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Hand Hair Laundry & More - Vegan Non-GMO- Body Wash- Cherry Blossom 32oz

Dr. Bronner's$17.1354 rev

8mo ago

FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid

FLOWHYET$32.24187 rev

8mo ago

WEBE Naturals Pure Unscented Castile Soap Refill 64 Oz | Face Body Wash Dishes Pets & Laundry

WEBE$21.72977 rev

1y ago

Yoken Pure Castile Liquid Soap 8 Oz Unscented with Organic Oil EWG Verified

Yoken$9.413,630 rev

2y ago

Dr. Bronners Pure-Castile Magic Bar Soaps (5 Ounce Variety Gift Pack) Almond Unscented Lavender Peppermint Citrus Rose - Made with Regenerative Organic Certified Oils Vegan Non-GMO

Dr. Bronner's$28.792,975 rev

2y ago

What buyers say about dr bronners

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Smells clean”

Quality-Overall15%

“Flawless product”

Cleansing13%

“Rinses clean”

Ease Of Cleaning7%

“Cleans great”

Value For Money5%

“Great Deal”

Lather5%

“Luxurious lather”

Soft Feel4%

“Nice and creamy”

Advertised Vs Actual Product3%

“Exactly what I ordered”

Ingredients-Overall2%

“No nasty chemicals”

Suitability Combination Skin2%

“Great for sensitive skin”

What buyers complain about

Smell15%

“Fishy smell”

Leak-Proof8%

“leaking everywhere”

Value For Money6%

“Too expensive”

Allergies6%

“I have a rash”

Dilute/Watery5%

“Watered down”

Moist/Dry4%

“Not moisturizing”

Size-Overall4%

“Size too small”

Ease Of Cleaning3%

“It's difficult to clean away”

Lather3%

“No lather”

Advertised Vs Actual Product2%

“Picture misleading”

Top return reasons

Leak-Proof31%

Smell17%

Size-Overall17%

Advertised Vs Actual Product6%

Value For Money6%

Defective Material/Parts3%

Moist/Dry2%

Functionality-Overall2%