Down Perm

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

3.8%

Market size, estimated

$170Ka year

Peak month

March1.7× the quietest month

Top search term

down perm39K searches a year

Listings sell for $37.08 on average, from $15.70 to $61.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $37.08 that is $9K to $19K a year per listing.

Average price

$37.08inside the $15 to $100 sweet spot

Price range

$15.70–$61.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$9K–$19K

Returns

1.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #112 within Hair Perms, Relaxers & Texturizers. It carries 1,616 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

20.9%

Average rank

#112in Hair Perms, Relaxers & Texturizers

Average rating

3.83 starsAmazon United States average 4.42 stars

Average reviews

1,616per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months