Dove Soap Bar
MaybeShoppers spend an estimated $18.9M a year here. But the products selling today already average 4.8★, so Dove Soap Bar is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $18.9M/yr12.6M searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 159 sellers
Flapen Score
Dove Soap Bar against its category
The dotted line is the Beauty & Personal Care average. Past it, Dove Soap Bar is stronger. Inside it, weaker.
Market
The Dove Soap Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Dove Soap Bar 12.6M times last year and spent an estimated $18.9M. The top 5 brands take 93% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 12.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.9M a year.
- Searches, last 12 months
- 12.6M
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $18.9Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- bar soap2.7M searches a year
02 · Price
A sale here is worth $11.15.
Listings sell for $11.15 on average, from $3.54 to $22.71. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $11.15 that is $446K to $558K a year per listing.
- Average price
- $11.15under the $15 to $100 sweet spot
- Price range
- $3.54–$22.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $446K–$558K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Cleansers. It carries 17,991 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Cleansers
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 17,991per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Dove Soap Bar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Beauty Bar Soap Original 8 Count for Soft Smooth Skin with 1/4 Moisturizing Cream 3.75 oz
- Price
- $11.88
- Rating
- 4.9/5
- Reviews
- 11,630
- Age
- 12y ago
Dove Beauty Bar Soap Sensitive 8 Bars for Sensitive Skin Fragrance Free and Hypoallergenic 3.75 oz
- Price
- $11.82
- Rating
- 4.8/5
- Reviews
- 60,436
- Age
- 17y ago
Dove Shea Butter Beauty Bar Soap 8 Count Nourishing Cleanser 3.75 oz I Moisturizing beauty bar with moisturizing cream and shea butter for soft radiant skin
- Price
- $11.64
- Rating
- 4.8/5
- Reviews
- 30,607
- Age
- 13y ago
Dove Cool Moisture Beauty Bar Soap 8 Count Refreshing Cleanser 3.75 oz I Moisturizing beauty bar with cucumber and green tea scent for refreshed soft skin
- Price
- $12.10
- Rating
- 4.8/5
- Reviews
- 6,659
- Age
- 27y ago
Dove Gentle Exfoliating Beauty Bar Soap 8 Count Renewing Cleanser 3.75 oz I Beauty bar with gentle exfoliants and moisturizing cream to renew skin and reveal softer smoother skin
- Price
- $11.76
- Rating
- 4.8/5
- Reviews
- 2,543
- Age
- 11y ago
Trending
estimated 90-day click momentum
Ivory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (12 Count)
- Price
- $8.30
- Rating
- 4.8/5
- Reviews
- 18,363
- Age
- 5mo ago
Dove Skin Care Beauty Bar For Softer Skin Cucumber and Green Tea More Moisturizing Than Bar Soap 3.75 oz 14 Bars
- Price
- $16.43
- Rating
- 4.8/5
- Reviews
- 24,791
- Age
- 5y ago
Dove Beauty Bar Soap Cool Moisture Cucumber & Green Tea Scent 6 Bars for Refreshed Skin Leaves Skin Refreshed 3.75 oz
- Price
- $8.69
- Rating
- 4.8/5
- Reviews
- 24,791
- Age
- 12y ago
Old Spice Bar Soap for Men Refreshing Clean to Wash Away Dirt & Odor Cleansing Formula Long-Lasting & Confidence-Boosting Fragrance Swagger with Lime + Cedarwood Scent 3.17 oz (Pack of 4)
- Price
- $5.44
- Rating
- 4.5/5
- Reviews
- 1,685
- Age
- 9mo ago
DOVE MEN + CARE Body and Face Bar To Clean and Hydrate Skin Body and Facial Cleanser More Moisturizing Than Bar Soap 3.75 oz 8 Bars
- Price
- $12.19
- Rating
- 4.8/5
- Reviews
- 1,301
- Age
- 10y ago
Newest
by launch dateIvory Gentle Bar Soap Designed for Whole Family 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfumes Parabens & Phthalates for All Skin Types Original Scent 3.17 oz (12 Count)
- Price
- $8.30
- Rating
- 4.8/5
- Reviews
- 18,363
- Age
- 5mo ago
Old Spice Bar Soap for Men Refreshing Clean to Wash Away Dirt & Odor Cleansing Formula Long-Lasting & Confidence-Boosting Fragrance Swagger with Lime + Cedarwood Scent 3.17 oz (Pack of 4)
- Price
- $5.44
- Rating
- 4.5/5
- Reviews
- 1,685
- Age
- 9mo ago
Dove Hydrating Beauty Bar Soap 6 Count Glacial Water & Avocado Oil 3.75 oz I Hydrating beauty bar with glacial water and avocado oil for refreshed soft and healthy-looking skin
- Price
- $10.27
- Rating
- 4.8/5
- Reviews
- 2,512
- Age
- 1y ago
Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent
- Price
- $11.82
- Rating
- 4.8/5
- Reviews
- 31,912
- Age
- 1y ago
Dove Beauty Bar Gentle Cleanser Anti-Stress Cream Bar Moisturizes To Calm Skin Gentle Bar Soap Cleanser Made With 1/4 Moisturizing Cream 6 pack
- Price
- $10.80
- Rating
- 4.6/5
- Reviews
- 1,158
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
159
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 93%
Open market
5%
- Dove79%
- DOVE MEN + CARE5%
- Irish Spring4%
- Ivory2%
- Olay2%
- Old Spice2%
- Open — no brand owns it (3 brands, 5%)
Demand
Dove Soap Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dove Soap Bar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bar soap2.7M/yr
- dove soap bar2.7M/yr
- dove soap1.7M/yr
- soap bar1.5M/yr
- dove bar soap855K/yr
- mens soap540K/yr
- mens bar soap413K/yr
- bar soap for men271K/yr
- bath soaps186K/yr
- natural soap210K/yr
Reviews and returns
What reviews say buyers love and hate about Dove Soap Bar
We read the reviews and the return reasons for every product selling here.
“Chemical Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dove Soap Bar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data