dove shampoo and conditioner 2 in 1
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great$6.06–$49.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Review moat
Okay2,854.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 48K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove shampoo and conditioner 2 in 1 is a $42K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dove shampoo and conditioner 2 in 1 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 4.0%
- Avg brand age
- 68 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
0%
- Dove56%
- DOVE MEN + CARE36%
- Pantene4%
- Herbal Essences3%
- Garnier1%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top dove shampoo and conditioner 2 in 1 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove 2-in-1 Shampoo & Conditioner Daily Moisture Body Wash Deep Hydration for Revitalizing Dry Hair and Skin (2 Piece Set)
Dove$22.814.5★76 rev
Dove Daily Moisture 2-in-1 Shampoo and Conditioner 400 ml - by Dove
Dove$10.354.6★2,411 rev
DOVE MEN + CARE Shampoo 1 count Fresh + Clean for Hair Refreshing & Strengthening with Menthol 28 fl oz
DOVE MEN + CARE$8.974.7★364 rev
Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ
DOVE MEN + CARE$7.114.7★600 rev
Dove Damage Therapy Shampoo Daily Moisture for Dry Hair with Bio-Protein Care Technology and Hyaluronic Serum 28 Fl Oz
Dove$8.194.7★6,409 rev
Newest
by launch date
DOVE MEN + CARE Hair Care 1 count All Star Comfort to Seal Hydration & Strengthen Hair with a Chance to Win FIFA WORLD CUP 2026 Tickets 18 Fl oz
DOVE MEN + CARE$6.06127 rev
DOVE MEN + CARE Shampoo 1 count Fresh + Clean for Hair Refreshing & Strengthening with Menthol 28 fl oz
DOVE MEN + CARE$8.97364 rev
Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ
DOVE MEN + CARE$7.11600 rev
DOVE MEN + CARE Shampoo 1 count Thick & Strong Builds Hair Strength with Calcium 28 Fl oz
DOVE MEN + CARE$9.04335 rev
Dove Men+Care Shampoo 1 ct Hydration Fuel to Seal Moisture & Smooth Hair with Caffeine 18 FL OZ
DOVE MEN + CARE$7.23297 rev
Trending
90-day click momentum
Dove Men+Care Fortifying 2 in 1 Shampoo and Conditioner Fresh and Clean for Normal to Oily Hair with Caffeine and Menthol to Help Strengthen & Nourish Hair 12 fl oz Pack of 6
Dove$49.464.4★
DOVE MEN + CARE Shampoo 1 count Fresh + Clean for Hair Refreshing & Strengthening with Menthol 28 fl oz
DOVE MEN + CARE$8.974.7★
Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ
DOVE MEN + CARE$7.114.7★
DOVE MEN + CARE Shampoo 1 count Thick & Strong Builds Hair Strength with Calcium 28 Fl oz
DOVE MEN + CARE$9.044.8★
Dove Men+Care Shampoo 1 ct Hydration Fuel to Seal Moisture & Smooth Hair with Caffeine 18 FL OZ
DOVE MEN + CARE$7.234.7★
What buyers say about dove shampoo and conditioner 2 in 1
What buyers praise and complain about, mined from review topics.What buyers love
“light fragrance”
“it is definitely an affordable product that is good quality”
“Great value”
“Leaves hair soft”
“Squeaky clean”
“It lathers well and cleans hair and scalp without leaving any residue”
“As advertised”
“Very Hydrating”
“Super convenient and easy, especially with the pump”
“shampoo works great to give volume to flat hair”
What buyers complain about
“Didnt like the scent”
“Too Drying For Me”
“The pictures are deceiving”
“Makes my hair actually look thinner, not soft,”
“Bad quality”
“A bit overpriced”
“Defective pump”
“I was allergic to this and returned it”
“Did not work”
“Oily”
Top return reasons
Common questions
- Is dove shampoo and conditioner 2 in 1 profitable to sell on Amazon United States?
- The niche generates $42K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the dove shampoo and conditioner 2 in 1 niche?
- 5 brands and 104 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove shampoo and conditioner 2 in 1?
- Top complaints mined from reviews: Smell, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for dove shampoo and conditioner 2 in 1 peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the dove shampoo and conditioner 2 in 1 niche?
- Listings span $6.06–$49.46; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 2,854 reviews — the moat a new listing must climb.