dove men lotion
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.43–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 166K searches
Review moat
Bad7,095.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove men lotion is a $175K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
dove men lotion market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $198K–$264K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #592
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 77%
- Out of stock
- 6.9%
- Avg brand age
- 64 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
95
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
0%
- Dove64%
- DOVE MEN + CARE20%
- Palmer's5%
- NIVEA MEN4%
- Old Spice3%
- Vaseline3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -7.7% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 1.7×
Top dove men lotion search terms
- dove men lotion30K/yr
- dove mens lotion25K/yr
- dove lotion men25K/yr
- mens dove lotion11K/yr
- dove men lotion body6K/yr
- dove lotion for men5K/yr
- dove men body lotion5K/yr
- dove men face lotion8K/yr
- dove men care lotion8K/yr
- dove body lotion for men5K/yr
Top dove men lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each
Dove$5.434.6★3,913 rev
Dove Men+Care Ultra Hydra Cream Face Hands and Body Care All Skin Types 6 Pack of 2.53 Oz Each
Dove$8.674.8★2,491 rev
Dove Men+Care Face Lotion Hydrate Plus 1.69 Ounce
Dove$9.294.7★1,895 rev
Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea
DOVE MEN + CARE$22.984.7★265 rev
Dove Hand & Body Lotion Men+Care Value Pack Sensitive Skin Comfort Formula with Shea Butter & Aloe Vera Calming Lotion for Dry Skin 13.5 Fl Oz (Pack of 2)
DOVE MEN + CARE$20.014.6★159 rev
Newest
by launch date
DOVE MEN Blackcurrant + Cedarwood Moisturizing Body Wash | #1 Dermatologist Body Wash for Men Sulfate Free Paraben Free & Dye Free | 26oz
DOVE MEN + CARE$9.882,559 rev
Dove Men + Care Rough Dry Skim Comfort 13.5 Fl Oz
Dove$13.711 rev
Dove Hand & Body Lotion Men+Care Value Pack Sensitive Skin Comfort Formula with Shea Butter & Aloe Vera Calming Lotion for Dry Skin 13.5 Fl Oz (Pack of 2)
DOVE MEN + CARE$20.01159 rev
Dove Hand & Body Lotion Men+Care Value Pack Everyday Skin Comfort Formula with Shea Butter & Jojoba Oil Refreshing Lotion for Dry Skin 13.5 Fl Oz (Pack of 2)
DOVE MEN + CARE$18.05137 rev
Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz
Old Spice$6.706,505 rev
Trending
90-day click momentumDove Men + Care Rough Dry Skim Comfort 13.5 Fl Oz
Dove$13.715.0★
Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea
DOVE MEN + CARE$22.984.7★
Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each
Dove$5.434.6★
Dove Men+Care Face Lotion Hydrate Plus 1.69 Ounce
Dove$9.294.7★
Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3
Vaseline$18.614.7★
What buyers say about dove men lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fragrance”
“Very Moisturizing”
“Excellent product”
“Excellent value”
“My skin is so soft”
“Helps with dry skin”
“I feel clean”
“As advertised”
“This body wash lathers up nice, smells nice, and seems to do it's job of moisturizing, since we are in the middle of winter and I'm not suffering from dry skin”
“it seems to be working for my skin great”
What buyers complain about
“Do not like the scent”
“Makes skin dry”
“Pump broken”
“Leaked all over other items”
“Caused a rash”
“False advertisement”
“The manufacturers quality control is terrible”
“Not thick like some other dove products”
“Watered down”
“Bottle came very dirty”
Top return reasons
Common questions
- Is dove men lotion profitable to sell on Amazon United States?
- The niche generates $175K/yr across 22 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the dove men lotion niche?
- 6 brands and 95 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in dove men lotion?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.3%.
- When does demand for dove men lotion peak?
- Demand peaks in May–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dove men lotion niche?
- Listings span $5.43–$35.70; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 7,096 reviews — the moat a new listing must climb.