Is dove men gift set profitable to sell on Amazon United States?

The niche generates $220K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (38/100).

How competitive is the dove men gift set niche?

3 brands and 79 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dove men gift set?

Top complaints mined from reviews: Smell, Dilute/Watery, Leak-Proof. The return rate is 0.1%.

When does demand for dove men gift set peak?

Demand peaks in Nov–Dec; the busiest month runs 15.0× the quietest.

What does it cost to enter the dove men gift set niche?

Listings span $5.43–$32.71; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 5,676 reviews — the moat a new listing must climb.

dove men gift set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.12

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.43–$32.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$220K

$220K/yr · 121K searches

Review moat

Bad5,676

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dove men gift set is a $220K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dove men gift set market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $201K–$252K; units × avg price
Conversion rate: 9.0%
Avg BSR: #628
Page quality: 0%
Prime: 89%
Sponsored: 56%
Out of stock: 3.9%
Avg brand age: 42 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

DOVE MEN + CARE81%
Dove16%
Convenience Kits International3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 15.0×

Open Trend

Top dove men gift set search terms

dove men set11K/yr -3.2%0.7% conv.
dove men care extra fresh body wash5K/yr +91.2%13.6% conv.
dove men gift set20K/yr -47.4%0.7% conv.
dove extra fresh body wash9K/yr -22.8%11.9% conv.
dove men body wash extra fresh14K/yr -58.2%7.8% conv.
dove body wash for men extra fresh6K/yr -56.4%13.2% conv.
dove gift set for men9K/yr +1.3%0.7% conv.
dove fresh body wash3K/yr +14.1%4.0% conv.
dove men extra fresh body wash4K/yr -19.5%13.0% conv.
dove mens body wash extra fresh5K/yr -52.9%8.7% conv.

All search terms

Top dove men gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DOVE MEN + CARE Body and Face Wash Refreshing Extra Fresh Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz

DOVE MEN + CARE$10.624.8★8,303 rev

DOVE Men + Care Body Wash and Face for Fresh Healthy-Feeling Skin Extra Fresh Cleanser That Effectively Washes Away Bacteria While Nourishing Your 13.5 oz

DOVE MEN + CARE$5.434.8★8,303 rev

DOVE MEN + CARE Hair + Skin Care Regimen Personal Care for Men Clean Comfort + Fresh & Clean Body Wash 2-in-1 Shampoo and Conditioner and Antiperspirant Clinical Deodorant

DOVE MEN + CARE$24.554.7★583 rev

Dove Men+Care Body and Face Wash Extra Fresh 32 Fluid Ounce (Pack of 2)

Dove$32.714.8★141 rev

DOVE MEN + CARE Body and Face Wash Hydrating Clean Comfort Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz

DOVE MEN + CARE$10.024.7★2,739 rev

Newest

by launch date

Convenience Kits International Mens Premium 20-Piece Kit with Travel Size TSA Compliant Essentials Featuring: Dove Men & Care Products in Black Dopp Bag

Convenience Kits International$27.4493 rev

10mo ago

DOVE MEN + CARE Body wash Mixed 4 count For Hydrated Smooth Skin 18 fl oz

DOVE MEN + CARE$26.7930,747 rev

1y ago

Dove Men+ Care Shower Essentials Relaxing Body + Face Wash Blue Eucalyptus + Birch and Revitalizing 2-in-1 Shampoo Eucalyptus + Cedar

Dove$18.11107 rev

1y ago

Dove Men+Care Body and Face Wash Extra Fresh 32 Fluid Ounce (Pack of 2)

Dove$32.71141 rev

2y ago

Dove Men+ Care Gift Set Dove Face + Body Wash Dove Antiperspirant Refreshing Extra Fresh Scent Dove Active Clean Dual-Sided Shower Tool Christmas Gifts for Men (3 Piece Set)

Dove$25.4068 rev

2y ago

What buyers say about dove men gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell40%

“Fresh scent”

Quality-Overall11%

“Good price and quality”

Value For Money9%

“Well worth the money”

Cleansing6%

“delivers effective cleaning performance”

Moist/Dry5%

“very moisturizing”

Advertised Vs Actual Product4%

“Works as advertised”

Soft Feel3%

“Love the feel, very soft and pleasant”

Lather3%

“Great lather”

Ease Of Use2%

“Easy to use”

Gifting Purpose2%

“He absolutely loved this Christmas gift”

What buyers complain about

Smell16%

“Scent too strong”

Dilute/Watery9%

“Watered down”

Leak-Proof6%

“But bottle leaked all over the inside of box”

Motor Power5%

“Pump does NOT work”

Ease Of Cleaning4%

“my shower got a little dirty really fast”

Advertised Vs Actual Product4%

“Kit did not include the advertised toothbrush”

Quality-Overall4%

“not the best”

Size-Overall3%

“Please note, however, that the bottle size is quite large, approximately 2.625" x 4".”

Allergies3%

“This particular scent gave me a rash”

Value For Money3%

“Too expensive”

Top return reasons

Motor Power23%

Leak-Proof21%

Smell21%

Size-Overall9%

Advertised Vs Actual Product8%

Value For Money7%

Defective Material/Parts4%

Functionality-Overall1%

Moist/Dry1%

Contamination1%

Common questions

Is dove men gift set profitable to sell on Amazon United States?: The niche generates $220K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (38/100).
How competitive is the dove men gift set niche?: 3 brands and 79 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dove men gift set?: Top complaints mined from reviews: Smell, Dilute/Watery, Leak-Proof. The return rate is 0.1%.
When does demand for dove men gift set peak?: Demand peaks in Nov–Dec; the busiest month runs 15.0× the quietest.
What does it cost to enter the dove men gift set niche?: Listings span $5.43–$32.71; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 5,676 reviews — the moat a new listing must climb.