Is dove men face lotion profitable to sell on Amazon United States?

The niche generates $55K/yr across 7 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (35/100).

How competitive is the dove men face lotion niche?

2 brands and 36 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

When does demand for dove men face lotion peak?

Demand peaks in Sep; the busiest month runs 1.5× the quietest.

What does it cost to enter the dove men face lotion niche?

Listings span $5.43–$22.98; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.

dove men face lotion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible24.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Okay1,910.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.36

avg listing price — sweet spot $15–$100

Price range

Okay$5.43–$22.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$55K

$55K/yr · 20K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dove men face lotion is a $55K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 35/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

dove men face lotion market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $45K–$57K; units × avg price
Conversion rate: 24.4%
Avg BSR: #809
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.6%
Avg brand age: 91 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Dove59%
DOVE MEN + CARE41%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.5×

Open Trend

Top dove men face lotion search terms

dove men face lotion8K/yr -14.9%24.2% conv.
dove mens face lotion6K/yr -21.4%27.5% conv.
dove mens face lotion spf 154K/yr +49.6%31.4% conv.
dove men care face lotion3K/yr -15.6%30.8% conv.

All search terms

Top dove men face lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove Men+Care Face Lotion Hydrate Plus 1.69 Ounce

Dove$9.294.7★1,895 rev

Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea

DOVE MEN + CARE$22.984.7★265 rev

Dove Men + Care Face Lotion Hydrate with Broad Spectrum SPF 15 1.69 Fl Oz

Dove$9.294.8★143 rev

Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 2-Pack Advanced Protection for Dry Skin 1.69 Oz Ea

DOVE MEN + CARE$18.124.5★753 rev

Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each

Dove$5.434.6★3,913 rev

Newest

by launch date

Dove Men+Care Ultra Hydra Cream Face Hands and Body Care All Skin Types 6 Pack of 2.53 Oz Each

Dove$8.672,491 rev

3y ago

Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 5.07 Oz

Dove$5.763,913 rev

3y ago

Dove Men+Care Ultra Hydra Cream Face Hands and Body care All Skin Types 4-Pack of 2.53 Oz Each

Dove$5.433,913 rev

5y ago

Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 3-Pack Advanced Protection for Dry Skin 1.69 Oz Ea

DOVE MEN + CARE$22.98265 rev

9y ago

Dove Men+ Care Hydrating Face Lotion Sunscreen SPF 15+ 2-Pack Advanced Protection for Dry Skin 1.69 Oz Ea

DOVE MEN + CARE$18.12753 rev

12y ago

Common questions

Is dove men face lotion profitable to sell on Amazon United States?: The niche generates $55K/yr across 7 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (35/100).
How competitive is the dove men face lotion niche?: 2 brands and 36 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
When does demand for dove men face lotion peak?: Demand peaks in Sep; the busiest month runs 1.5× the quietest.
What does it cost to enter the dove men face lotion niche?: Listings span $5.43–$22.98; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.