Dove Men Deodorant Spray

Shoppers searched for this 877K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

877K

Growth, 90 days vs prior 90

+18.1%

Conversion, latest week

11.0%

Market size, estimated

$2.0Ma year

Peak month

June1.3× the quietest month

Top search term

dove men deodorant spray236K searches a year

Listings sell for $20.46 on average, from $5.08 to $53.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $20.46 that is $82K to $102K a year per listing.

Average price

$20.46inside the $15 to $100 sweet spot

Price range

$5.08–$53.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$82K–$102K

Returns

0.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Deodorants & Antiperspirants. It carries 2,550 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

76%

Out of stock, average day

0.0%

Average rank

#104in Deodorants & Antiperspirants

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,550per listing

Listings tracked

17

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

84 months