Is dove men deodorant spray profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 17 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Launch it (59/100).

How competitive is the dove men deodorant spray niche?

4 brands and 79 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dove men deodorant spray?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.0%.

When does demand for dove men deodorant spray peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the dove men deodorant spray niche?

Listings span $5.08–$53.42; the average listing price is $20.46 (sweet spot $15–$100). The average incumbent carries 2,550 reviews — the moat a new listing must climb.

dove men deodorant spray

Launch it

A $2.0M/yr market growing +18.1% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$2.0M

$2.0M/yr · 877K searches

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.46

avg listing price — sweet spot $15–$100

Price range

Great$5.08–$53.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,550.47

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dove men deodorant spray is a $2.0M/yr Amazon United States market (877K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dove men deodorant spray market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 11.0%
Avg BSR: #104
Page quality: 0%
Prime: 76%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

DOVE MEN + CARE82%
Right Guard8%
Dove7%
Degree2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top dove men deodorant spray search terms

dove men deodorant spray236K/yr -5.6%8.0% conv.
dove spray deodorant for men87K/yr +21.9%9.2% conv.
dove mens spray deodorant79K/yr +23.8%9.3% conv.
dove deodorant spray men87K/yr +11.0%7.1% conv.
right guard deodorant men spray33K/yr +127.4%14.7% conv.
mens dove deodorant spray53K/yr +29.1%8.6% conv.
dove mens deodorant spray47K/yr +33.6%9.4% conv.
dove deodorant men spray41K/yr +36.9%7.1% conv.
dove men spray deodorant30K/yr +48.3%8.1% conv.
dove mens deodorant antiperspirant spray19K/yr +53.0%8.6% conv.

All search terms

Top dove men deodorant spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove Men+Care Antiperspirant Deodorant Dry Spray Clean Comfort For Men 72-hour Sweat and Odor Protection with Triple Defense Technology 3.8 Ounce (Pack of 3)

DOVE MEN + CARE$16.934.6★4,061 rev

Dove Mens Antiperspirant Extra Fresh (Pack of 3)

DOVE MEN + CARE$16.544.6★595 rev

Dove Men + Care Dry Spray Antiperspirant Clean Comfort 3.8 oz (Pack of 3)

DOVE MEN + CARE$17.624.5★795 rev

Dove Men+Care Antiperspirant Deodorant Clean Comfort Pack of 12 Dry Spray For Men 72-hour Sweat and Odor Protection with Triple Defense Technology 3.8 oz

DOVE MEN + CARE$53.424.6★4,061 rev

DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz

DOVE MEN + CARE$10.574.5★222 rev

Newest

by launch date

DOVE MEN + CARE All Star Comfort Dry Spray Antiperspirant FIFA World Cup 2026 Edition 72H Protection with Moisturizer Warm Indulgent Scent | 3.8 oz

DOVE MEN + CARE$5.08150 rev

6mo ago

Dove Men+Care Limited Edition FIFA Dry Spray Antiperspirant Deodorant For Men Striker Swag for 72H Protection Neutralizes Sweat and Odor 3.8 oz

DOVE MEN + CARE$6.2295 rev

6mo ago

DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz

DOVE MEN + CARE$10.57222 rev

7mo ago

DOVE MEN + CARE Anti-Perspirant Spray Clean Comfort Maximum Sweat Protection 96-Hour Comfort 3.8 oz

DOVE MEN + CARE$11.42109 rev

8mo ago

Right Guard Sport Fresh Scent Antiperspirant & Deodorant Spray - 4-in-1 Protection Spray Deodorant for Men Blocks Sweat 48-Hour Odor Control Quick-Drying & Long-Lasting 6oz (3 Pack)

Right Guard$16.574,494 rev

2y ago

What buyers say about dove men deodorant spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Long lasting fragrance”

Quality-Overall11%

“Excellent product”

Value For Money10%

“Great savings”

Advertised Vs Actual Product4%

“just as advertised”

Durability4%

“Durable”

Moist/Dry3%

“Dries quickly”

Efficiency3%

“It worked great”

Allergies3%

“No allergies”

Suitability Dry Skin2%

“has added moisturizer for skin comfort”

Ease Of Application2%

“It applies evenly”

What buyers complain about

Smell25%

“Has a odd smell”

Value For Money7%

“Expensive”

Moist/Dry5%

“Its totally dry”

Size-Overall5%

“The bottle is quite large”

Advertised Vs Actual Product4%

“Not as pictured or described”

Durability4%

“Stops oder for a couple of days”

Quality-Overall4%

“Trash”

Allergies3%

“Skin Irritation”

Ease Of Use3%

“Very hard to use”

Functionality-Overall2%

“Doesn't Work”

Top return reasons

Smell100%

Common questions

Is dove men deodorant spray profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 17 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Launch it (59/100).
How competitive is the dove men deodorant spray niche?: 4 brands and 79 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dove men deodorant spray?: Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.0%.
When does demand for dove men deodorant spray peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the dove men deodorant spray niche?: Listings span $5.08–$53.42; the average listing price is $20.46 (sweet spot $15–$100). The average incumbent carries 2,550 reviews — the moat a new listing must climb.