Skip to content
FlapenGet started

Dove Men Deodorant Spray

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Dove Men Deodorant Spray is a Maybe.

Flapen Score
59
59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$2.0M/yr877K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
65%top-5 click share · 4 brands · 79 sellers

Flapen Score

Dove Men Deodorant Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Dove Men Deodorant Spray is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Dove Men Deodorant Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Dove Men Deodorant Spray 877K times last year and spent an estimated $2.0M. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 877K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
877K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
11.0%
Market size, estimated
$2.0Ma year
Peak month
June1.3× the quietest month
Top search term
dove men deodorant spray236K searches a year

02 · Price

A sale here is worth $20.46.

Listings sell for $20.46 on average, from $5.08 to $53.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $20.46 that is $82K to $102K a year per listing.

Average price
$20.46inside the $15 to $100 sweet spot
Price range
$5.08–$53.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$82K–$102K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Deodorants & Antiperspirants. It carries 2,550 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#104in Deodorants & Antiperspirants
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,550per listing
Listings tracked
17

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
84 months

Products

Top Dove Men Deodorant Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Sign in

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 28%
  • Brand 37%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Dove Men Deodorant Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dove Men Deodorant Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove men deodorant spray236K/yr
  • dove spray deodorant for men87K/yr
  • dove mens spray deodorant79K/yr
  • dove deodorant spray men87K/yr
  • right guard deodorant men spray33K/yr
  • mens dove deodorant spray53K/yr
  • dove mens deodorant spray47K/yr
  • dove deodorant men spray41K/yr
  • dove men spray deodorant30K/yr
  • dove mens deodorant antiperspirant spray19K/yr

Reviews and returns

What reviews say buyers love and hate about Dove Men Deodorant Spray

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Has a odd smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty & Personal Care niches

FAQ

Common Dove Men Deodorant Spray questions

Answered from the same tracked data.