dove kids shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Price range
Good$7.06–$26.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,083.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 52K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove kids shampoo is a $54K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dove kids shampoo market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 6.5%
- Avg brand age
- 80 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Dove74%
- Baby Dove17%
- Aussie5%
- Aveeno Baby5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top dove kids shampoo search terms
- dove kids shampoo and conditioner22K/yr
- dove kids shampoo15K/yr
- dove shampoo kids5K/yr
- kids dove shampoo and conditioner4K/yr
- dove shampoo for kids3K/yr
- kids dove shampoo3K/yr
Top dove kids shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Shampoo and Conditioner Set - Love Collection Curly Kids Wavy Hair Products 17.5 Oz (2 Piece Set)
Dove$19.974.7★745 rev
Dove Kids Shampoo & Conditioner Set with Shea Butter & Coconut Oil + 2-in-1 Detangler Spray Hair Love Wavy Coily Curly Hair Products for Kids
Dove$26.184.7★661 rev
Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz
Baby Dove$13.194.8★1,851 rev
Baby Dove Sensitive Skin Care Baby Wash For Baby Bath Time Rich Moisture Tear-Free and Hypoallergenic 20 oz (Packaging May Vary)
Baby Dove$7.974.8★14,139 rev
Dove Kids Moisturizing Shampoo + Styling Curl Cream Twin Pack Hair Love Curly Hair Products for Kids Coconut Cookie Scent (3 Piece Set)
Dove$24.184.7★140 rev
Newest
by launch dateDove Kids Moisturizing Shampoo + Styling Curl Cream Twin Pack Hair Love Curly Hair Products for Kids Coconut Cookie Scent (3 Piece Set)
Dove$24.18140 rev
Dove Shampoo and Conditioner Set - Love Collection Curly Kids Wavy Hair Products 17.5 Oz (2 Piece Set)
Dove$19.97745 rev
Dove Kids Shampoo & Conditioner Set with Shea Butter & Coconut Oil + 2-in-1 Detangler Spray Hair Love Wavy Coily Curly Hair Products for Kids
Dove$26.18661 rev
Baby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz
Baby Dove$13.191,851 rev
Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz
Aveeno Baby$7.993,851 rev
Trending
90-day click momentumBaby Dove Sensitive Skin Hydrating Body Wash | Tear-Free & Hypoallergenic | Pediatrician Tested | 34oz
Baby Dove$13.194.8★
Dove Kids Moisturizing Shampoo + Styling Curl Cream Twin Pack Hair Love Curly Hair Products for Kids Coconut Cookie Scent (3 Piece Set)
Dove$24.184.7★
Dove Shampoo and Conditioner Set - Love Collection Curly Kids Wavy Hair Products 17.5 Oz (2 Piece Set)
Dove$19.974.7★
Aveeno Kids Shampoo & Conditioner Formulated With Oat Extract to Gently Cleanse Condition & Detangle Kids Hair For Sensitive Skin and Scalp Hypoallergenic 12 Fl Oz
Aveeno Baby$7.994.8★
Baby Dove Sensitive Skin Care Baby Wash For a Calming Moisture Hypoallergenic and Tear-Free Washes Away Bacteria Chamomile 13 Fl Oz
Baby Dove$7.064.8★
What buyers say about dove kids shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“keeps their skin soft”
“Excellent product”
“It's very moisturizing”
“Good price”
“Perfect for curly hair”
“Cleans well”
“My daughters curls are getting pretty”
“is very easy to use”
“Great size”
What buyers complain about
“Overly strong overpowering fragrance”
“Does not hydrate”
“Rash Allergy”
“They have no benefits for my kids hairs, nor curly, straight or coarse”
“Baby Dove🫧 This is actually bigger than expected so you should definitely get this”
“Its so pricey”
“The shampoo was very watered down”
“Pump is broke”
“noticed my childs hair started patching in certain places”
“nothing soft”
Top return reasons
Common questions
- Is dove kids shampoo profitable to sell on Amazon United States?
- The niche generates $54K/yr across 9 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the dove kids shampoo niche?
- 4 brands and 56 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove kids shampoo?
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.3%.
- When does demand for dove kids shampoo peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the dove kids shampoo niche?
- Listings span $7.06–$26.18; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 5,083 reviews — the moat a new listing must climb.