Dove Kids Shampoo

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

7.2%

Market size, estimated

$54Ka year

Peak month

January1.8× the quietest month

Top search term

dove kids shampoo and conditioner22K searches a year

Listings sell for $14.37 on average, from $7.06 to $26.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.37 that is $4K to $7K a year per listing.

Average price

$14.37under the $15 to $100 sweet spot

Price range

$7.06–$26.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #144 within Shampoo & Conditioner Sets. It carries 5,083 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#144in Shampoo & Conditioner Sets

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

5,083per listing

Listings tracked

9

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months