dove hydration boost body wash
Worth a lookShows searches that convert (14.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 650K searches
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Price range
Good$11.52–$22.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,605.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove hydration boost body wash is a $1.5M/yr Amazon United States market (650K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dove hydration boost body wash market data
- Units sold / yr
- 80K–100K
- avg 12,500–15,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- La Roche-Posay64%
- BYOMA33%
- DIME2%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — +13.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top dove hydration boost body wash search terms
- la roche-posay toleriane hydrating gentle cleanser107K/yr
- byoma cleanser142K/yr
- byoma face wash63K/yr
- la roche posay toleriane hydrating gentle cleanser38K/yr
- la roche posay hydrating gentle cleanser39K/yr
- toleriane hydrating gentle cleanser22K/yr
- la roche posay gentle cleanser25K/yr
- la roche posay toleriane cleanser26K/yr
- byoma rice cleanser16K/yr
- drunk elephant face wash17K/yr
Top dove hydration boost body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Daily Facial Cleanser with Niacinamide and Ceramides for Sensitive Skin Moisturizing Face Wash for Normal to Dry Skin Fragrance Free
La Roche-Posay$18.644.6★39,039 rev
BYOMA Creamy Jelly Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Gently Removes Makeup & Excess Oil - 5.91 fl oz
BYOMA$11.524.6★3,192 rev
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser Daily Face Wash with Ceramide and Niacinamide for Normal to Dry Sensitive Skin Oil-Free Fragrance Free
La Roche-Posay$14.744.5★3,670 rev
BYOMA Milky Oil Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 3.38 fl oz
BYOMA$12.054.3★1,211 rev
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Hydrating Facial Cleanser With Niacinamide + Ceramides Daily Face Wash For Dry Skin To Normal Skin Sensitive Skin Tested Fragrance Free
La Roche-Posay$16.894.7★1,388 rev
Newest
by launch date
BYOMA Milky Moisture Cleanser Hydrating Facial Cleanser for Skin Barrier Protection Tri-Ceramide Face Wash for Dry Sensitive Skin & All Skin Types Gently Removes Makeup 5.91 fl. Oz
BYOMA$13.70323 rev
DIME Beauty Gentle Jelly Cleanser - Non-Foaming Hydrating Gel Face Wash and Makeup Remover with Vitamin E and Coconut Sensitive and Oily Skin Vegan Cruelty-Free 4 oz / 120 ml
DIME$22.60780 rev
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Hydrating Facial Cleanser With Niacinamide + Ceramides Daily Face Wash For Dry Skin To Normal Skin Sensitive Skin Tested Fragrance Free
La Roche-Posay$16.891,388 rev
BYOMA Milky Oil Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 3.38 fl oz
BYOMA$12.051,211 rev
BYOMA Creamy Jelly Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Gently Removes Makeup & Excess Oil - 5.91 fl oz
BYOMA$11.523,192 rev
Trending
90-day click momentumBYOMA Milky Moisture Cleanser Hydrating Facial Cleanser for Skin Barrier Protection Tri-Ceramide Face Wash for Dry Sensitive Skin & All Skin Types Gently Removes Makeup 5.91 fl. Oz
BYOMA$13.704.5★
La Roche-Posay Toleriane Moisturizing Milky Cleanser Gentle Face Cleanser with Glycerin for Dry Sensitive & Allergy-Prone Skin Face Wash for Hydration Makeup Remover Cleanser 13.5fl oz
La Roche-Posay$18.354.5★
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser Hydrating Facial Cleanser With Niacinamide + Ceramides Daily Face Wash For Dry Skin To Normal Skin Sensitive Skin Tested Fragrance Free
La Roche-Posay$16.894.7★
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser Daily Face Wash with Ceramide and Niacinamide for Normal to Dry Sensitive Skin Oil-Free Fragrance Free
La Roche-Posay$14.744.5★
DIME Beauty Gentle Jelly Cleanser - Non-Foaming Hydrating Gel Face Wash and Makeup Remover with Vitamin E and Coconut Sensitive and Oily Skin Vegan Cruelty-Free 4 oz / 120 ml
DIME$22.604.6★
What buyers say about dove hydration boost body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Love this Cleanser”
“makes my skin soft”
“Good moisturizer”
“the quality has been consistent”
“so good for my skin”
“Very affordable”
“Cleans face very well”
“Great for Dry Skin”
“It smells great as well”
“As Advertised”
What buyers complain about
“Irritates the skin”
“Very drying too”
“No fragrance”
“didnt clean”
“Burns my skin”
“not for dry skin at all”
“It didnt make me feel clean”
“Received A Used Bottle”
“No lather”
“Misleading title”
Top return reasons
Common questions
- Is dove hydration boost body wash profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dove hydration boost body wash niche?
- 3 brands and 9 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove hydration boost body wash?
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.9%.
- When does demand for dove hydration boost body wash peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the dove hydration boost body wash niche?
- Listings span $11.52–$22.60; the average listing price is $16.06 (sweet spot $15–$100). The average incumbent carries 6,606 reviews — the moat a new listing must climb.