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Dove Gift Sets for Women

Fail

Buyers convert on only 1.3% of searches, so Dove Gift Sets for Women is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$82K/yr287K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
44%top-5 click share · 24 brands · 182 sellers

Flapen Score

Dove Gift Sets for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Dove Gift Sets for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dove Gift Sets for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Dove Gift Sets for Women 287K times last year and spent an estimated $82K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
1.3%
Market size, estimated
$82Ka year
Peak month
December13.2× the quietest month
Top search term
dove set31K searches a year

02 · Price

A sale here is worth $22.20.

Listings sell for $22.20 on average, from $5.40 to $37.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.20 that is $0 to $2K a year per listing.

Average price
$22.20inside the $15 to $100 sweet spot
Price range
$5.40–$37.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #564 within Bath & Bathing Accessories. It carries 2,750 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
2.8%
Average rank
#564in Bath & Bathing Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,750per listing
Listings tracked
46

04 · Newcomers

12 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dove Gift Sets for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

182

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

44%

Top 20: 77%

Open market

20%

  • Brand 150%
  • Brand 211%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Dove Gift Sets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.2×

Search terms

Top Dove Gift Sets for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove set31K/yr
  • dove gift sets for women47K/yr
  • body set24K/yr
  • body wash gift set43K/yr
  • dove gift set32K/yr
  • body care sets14K/yr
  • bath salts gift set15K/yr
  • dove sets for women gift6K/yr
  • body gift set11K/yr
  • dove sets6K/yr

Reviews and returns

What reviews say buyers love and hate about Dove Gift Sets for Women

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
19%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dove Gift Sets for Women questions

Answered from the same tracked data.