Is dove gift sets for women profitable to sell on Amazon United States?

The niche generates $82K/yr across 46 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (47/100).

How competitive is the dove gift sets for women niche?

24 brands and 182 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in dove gift sets for women?

Top complaints mined from reviews: Size-Overall, Smell, Leak-Proof. The return rate is 0.7%.

When does demand for dove gift sets for women peak?

Demand peaks in Nov–Dec; the busiest month runs 13.2× the quietest.

What does it cost to enter the dove gift sets for women niche?

Listings span $5.40–$37.67; the average listing price is $22.20 (sweet spot $15–$100). The average incumbent carries 2,750 reviews — the moat a new listing must climb.

dove gift sets for women

Skip it

Weak search conversion (1.3%) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$22.20

avg listing price — sweet spot $15–$100

Price range

Good$5.40–$37.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,749.7

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$82K

$82K/yr · 287K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, dove gift sets for women is a $82K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dove gift sets for women market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $111K–$133K; units × avg price
Conversion rate: 1.3%
Avg BSR: #564
Page quality: 0%
Prime: 98%
Sponsored: 78%
Out of stock: 2.8%
Avg brand age: 38 months
Avg seller age: 125 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

182

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

44%

Top 20: 77%

Open market

20%

Dove50%
Tree Hut11%
NIVEA5%
LOVERY5%
Baylis & Harding4%
Convenience Kits International4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 13.2×

Open Trend

Top dove gift sets for women search terms

dove set31K/yr +2.1%0.8% conv.
dove gift sets for women47K/yr +13.6%1.2% conv.
body set24K/yr -0.8%0.7% conv.
body wash gift set43K/yr -1.1%0.9% conv.
dove gift set32K/yr -1.3%0.9% conv.
body care sets14K/yr +31.5%0.2% conv.
bath salts gift set15K/yr -1.1%3.3% conv.
dove sets for women gift6K/yr +68.7%1.1% conv.
body gift set11K/yr +17.2%0.7% conv.
dove sets6K/yr +4.7%0.6% conv.

All search terms

Top dove gift sets for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove Revitalizing Cherry Collection Gift Set Fruit and Chia Milk Body Wash Exfoliating Body Polish + Soap Bar (3 Piece Set)

Dove$27.654.6★79 rev

Dove Limited Edition Holiday Treats Mixed 3 Count Sugar Cookie Sprinkle Value Pack for Hydrated & Soft Skin

Dove$26.154.4★265 rev

Dove Shower Caddy College Confident Gift Set Cucumber & Green Tea Body Wash Intensive Repair Shampoo Daily Moisture Conditioner Cool Essentials Deodorant for Women (5 Piece Set)

Dove$21.704.6★128 rev

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$18.144.6★606 rev

NIVEA Skin Care Set For Her Nourishing Body Wash Moisturizing Body Lotion Lip Balm Stick with Shea Butter & Hand Cream 4 Piece Gift Set

NIVEA$16.154.6★4,359 rev

Newest

by launch date

Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz

Dove$23.90227 rev

4mo ago

Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$20.46606 rev

5mo ago

Convenience Kits International Womens 10pc Kit featuring Dove

Convenience Kits International$19.5135 rev

6mo ago

Dove Mixed Body Scub Trial Pack 3 Pack for Women for Visibly Silky-Smooth Nourished Skin 3.5 oz

Dove$15.13153 rev

7mo ago

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$18.14606 rev

7mo ago

What buyers say about dove gift sets for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Amazing scent”

Gifting Purpose24%

“Amazing gift”

Quality-Overall10%

“The bag is high quality”

Value For Money5%

“Good deal”

Soft Feel4%

“leaves skin soft”

Size-Overall3%

“Fit what I needed”

Advertised Vs Actual Product3%

“As advertised”

Moist/Dry2%

“Great moisturizer”

Cleansing2%

“It worked perfectly well for cleansing”

Suitability Dry Skin2%

“found it did a nice job removing dry skin”

What buyers complain about

Size-Overall19%

“Smaller than expected”

Smell19%

“Doesnt smell good”

Leak-Proof6%

“one item leaked”

Value For Money6%

“Not worth the price”

Quality-Overall3%

“containers could be better quality”

Product Condition3%

“Seems like it was old stuff”

Advertised Vs Actual Product2%

“Looks can be deceiving”

Durability1%

“Snap broke”

Allergies1%

“Caused Allergic Reaction”

Adhesion/Stickiness1%

“the tape was annoying as hell”

Top return reasons

Leak-Proof24%

Size-Overall21%

Smell20%

Advertised Vs Actual Product7%

Value For Money4%