dove fall scents
Skip itSoft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$24.04avg listing price — sweet spot $15–$100
Price range
Great$7.69–$56.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,783.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 53K searches
Growth
Bad-63.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove fall scents is a $44K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
dove fall scents market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $48K–$60K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #827
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 70%
- Out of stock
- 11.5%
- Avg brand age
- 66 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Dove96%
- Unilever4%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -63.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.6×
Top dove fall scents search terms
- dove winter care body wash36K/yr
- dove winter care11K/yr
- dove body wash winter care5K/yr
Top dove fall scents products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Body Wash To Nourish and Moisturize Dry Skin Winter Care for Softer Smoother Skin After Just One Shower 22 oz 4 Count
Dove$56.234.8★1,456 rev
Dove Limited Edition Body Wash Winter Care 4 Count for Renewed Healthy-Looking Skin with 24hr Renewing MicroMoisture Gentle Cleanser Instantly Moisturizes Dry Skin 20 oz
Dove$51.614.8★584 rev
Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz
Dove$10.034.8★85,321 rev
Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent
Dove$9.704.6★2,839 rev
Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz
Dove$7.694.7★5,485 rev
Newest
by launch dateDove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent
Dove$9.702,839 rev
Dove 24hr Lotion Body Wash Dryness Relief with Jojoba Oil 30.6 oz | Moisturizing body wash with MicroMoisture for dry skin
Dove$9.95712 rev
Dove 24hr Lotion Body Wash Unwind Blueberry & Moon Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming scent
Dove$10.442,839 rev
Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz
Dove$7.695,485 rev
Dove Limited Edition Body Wash Winter Care 4 Count for Renewed Healthy-Looking Skin with 24hr Renewing MicroMoisture Gentle Cleanser Instantly Moisturizes Dry Skin 20 oz
Dove$51.61584 rev
Trending
90-day click momentumDove Body Wash To Nourish and Moisturize Dry Skin Winter Care for Softer Smoother Skin After Just One Shower 22 oz 4 Count
Dove$56.234.8★
Dove 24hr Lotion Body Wash Restore Coconut & Cocoa Butter 30.6 oz | Moisturizing body wash with MicroMoisture for 24-hour hydration and soft skin
Dove$10.094.8★
Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz
Dove$7.694.7★
Dove 24hr Lotion Body Wash Unwind Blueberry & Moon Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming scent
Dove$10.444.6★
Dove Body Wash with Pump 3 Count Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens
Dove$30.284.8★
What buyers say about dove fall scents
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Keeps my skin soft”
“Very Moisturizing”
“Good deal”
“The effectiveness is great”
“Creamy lather and smells lovely”
“Helps with dry skin”
“cleans your skin so well”
“my skin is good”
“As advertised”
What buyers complain about
“Bad Smell”
“Faulty bottle pump”
“Irritates Skin”
“Not very moisturizing”
“Misleading”
“Leaking bottle”
“it doesn't stick around”
“Does not cleanse or rinse well”
“its an ok wash just dont expect to be actually receive any hydrated skin”
“it feels so much 'thicker' than regular soap”
Top return reasons
Common questions
- Is dove fall scents profitable to sell on Amazon United States?
- The niche generates $44K/yr across 10 tracked products. 90-day search growth is -63.6%. Flapen's verdict: Skip it (29/100).
- How competitive is the dove fall scents niche?
- 2 brands and 70 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove fall scents?
- Top complaints mined from reviews: Smell, Motor Power, Allergies. The return rate is 0.3%.
- When does demand for dove fall scents peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 16.6× the quietest.
- What does it cost to enter the dove fall scents niche?
- Listings span $7.69–$56.23; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 10,784 reviews — the moat a new listing must climb.