Dove Fall Scents

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -63.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-63.6%

Conversion, latest week

3.5%

Market size, estimated

$44Ka year

Peak month

December16.6× the quietest month

Top search term

dove winter care body wash36K searches a year

Listings sell for $24.04 on average, from $7.69 to $56.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $24.04 that is $2K to $6K a year per listing.

Average price

$24.04inside the $15 to $100 sweet spot

Price range

$7.69–$56.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #827 within Foot & Hand Care. It carries 10,784 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

70%

Out of stock, average day

11.5%

Average rank

#827in Foot & Hand Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

10,784per listing

Listings tracked

10

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months