Dove Face Wash

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+9.9%

Conversion, latest week

10.0%

Market size, estimated

$165Ka year

Peak month

August2.2× the quietest month

Top search term

dove face wash53K searches a year

Listings sell for $12.27 on average, from $5.13 to $21.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.27 that is $6K to $9K a year per listing.

Average price

$12.27under the $15 to $100 sweet spot

Price range

$5.13–$21.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.4%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #428 within Cleansers. It carries 2,916 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

82%

Out of stock, average day

0.0%

Average rank

#428in Cleansers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,916per listing

Listings tracked

17

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months