dove face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Price range
Okay$5.13–$21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,915.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay$165K$165K/yr · 135K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove face wash is a $165K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dove face wash market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $184K–$245K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #428
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- DOVE MEN + CARE50%
- Olay30%
- Dove19%
- Neutrogena1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Top dove face wash search terms
- dove face wash53K/yr
- dove mens face wash14K/yr
- dove men face wash14K/yr
- olay foaming face wash10K/yr
- olay gentle foaming cleanser10K/yr
- dove face wash for men6K/yr
- oil of olay foaming face wash5K/yr
- dove face wash for women6K/yr
- dove facial cleanser5K/yr
- olay sensitive face wash4K/yr
Top dove face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DOVE MEN + CARE Face Wash Hydrate Plus Skin Care 5 Oz (Pack of 3)
DOVE MEN + CARE$16.854.6★6,041 rev
Olay Facial Cleanser Sensitive Skin 6.7 Oz
Olay$5.134.6★614 rev
DOVE MEN + CARE Face Wash Hydrate Plus 5 Fl Oz
DOVE MEN + CARE$5.464.6★6,041 rev
DOVE MEN + CARE Body and Face Scrub Eucalyptus Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz
DOVE MEN + CARE$7.834.4★1,650 rev
Dove Serum Body Wash Acne Clear with Salicylic Acid 18.5 oz I Acne body wash with 1% salicylic acid to help clear and prevent acne breakouts
Dove$8.394.6★2,236 rev
Newest
by launch date
DOVE MEN + CARE Body and Face Scrub Charcoal & Clove Oil Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz
DOVE MEN + CARE$8.951,650 rev
DOVE MEN + CARE Body and Face Scrub Eucalyptus Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz
DOVE MEN + CARE$7.831,650 rev
Dove Men+ Care Bundle Mens Face Lotion Hydrate+ SPF 15 & Face Scrub Deep Clean+ Moisturizer (2 Piece Set)
Dove$16.0363 rev
Dove Cream Serum Pro-Retinol + Firming for Elasticity and Firmness with Collagen Peptides Niacinamide and Antioxidants Lotion 8 oz
Dove$8.961,339 rev
Dove Ultra Sensitive Serum Body Wash Fragrance Free 18.5 oz I Fragrance-free serum body wash with only 10 essential ingredients for sensitive skin
Dove$8.412,286 rev
Trending
90-day click momentum
Dove Men+Care Face Scrub Deep Clean Plus 5 oz
Dove$12.434.4★
Olay Gentle Clean Foaming Cleanser 6.7 Ounce (Pack of 3)
Olay$20.024.2★
Dove Cream Serum Pro-Retinol + Firming for Elasticity and Firmness with Collagen Peptides Niacinamide and Antioxidants Lotion 8 oz
Dove$8.964.5★
Olay Facial Cleanser Sensitive Skin 6.7 Oz
Olay$5.134.6★
Dove Men+ Care Bundle Mens Face Lotion Hydrate+ SPF 15 & Face Scrub Deep Clean+ Moisturizer (2 Piece Set)
Dove$16.034.8★
What buyers say about dove face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans Well”
“Nice and smooth”
“fragrance free”
“Great Reliable & Affordable Product”
“Great moisturizer”
“works well with sensitive skin”
“Great value”
“Cleans nicely”
“doesnt dry out my skin”
“The lather is luxurious”
What buyers complain about
“Not Fragrance Free”
“Irritated my skin”
“Not a cleanser”
“drys skin too much”
“Its watered down”
“Burned my face”
“Pump defective”
“drys skin too much”
“No lather”
“some of it was leaking out”
Top return reasons
Common questions
- Is dove face wash profitable to sell on Amazon United States?
- The niche generates $165K/yr across 17 tracked products. 90-day search growth is +9.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the dove face wash niche?
- 4 brands and 78 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove face wash?
- Top complaints mined from reviews: Smell, Allergies, Ease Of Cleaning. The return rate is 0.4%.
- When does demand for dove face wash peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dove face wash niche?
- Listings span $5.13–$21.33; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 2,916 reviews — the moat a new listing must climb.