Dove Clinical Deodorant Men

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

+52.2%

Conversion, latest week

12.5%

Market size, estimated

$74Ka year

Peak month

May1.6× the quietest month

Top search term

dove clinical deodorant men20K searches a year

Listings sell for $24.21 on average, from $7.89 to $55.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $24.21 that is $12K to $18K a year per listing.

Average price

$24.21inside the $15 to $100 sweet spot

Price range

$7.89–$55.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

0.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Deodorants & Antiperspirants. It carries 3,353 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#220in Deodorants & Antiperspirants

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,353per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

97 months