dove clinical deodorant men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.21avg listing price — sweet spot $15–$100
Price range
Great$7.89–$55.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,352.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 25K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove clinical deodorant men is a $74K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
dove clinical deodorant men market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $121K–$145K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 97 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- DOVE MEN + CARE75%
- Dove25%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +52.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top dove clinical deodorant men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DOVE MEN + CARE Clinical Protection Antiperspirant Clean Comfort Stick for Men 96-Hour Sweat and Odor Protection Clinical Strength Antiperspirant with 1/4 Moisturizing Cream 1.7 oz
DOVE MEN + CARE$7.894.5★9,546 rev
DOVE MEN + CARE Invisible Solid Stick Clean Comfort Maximum Protection Deodorant For Men 96-Hour Comfort 2.6 oz
DOVE MEN + CARE$11.674.5★193 rev
Dove Men+Care Clinical Protection Antiperspirant Clean Comfort 1.7 oz
DOVE MEN + CARE$9.314.6★189 rev
Dove Men+Care Deodorant 96H Clinical Protection Antiperspirant Clean Comfort 3-Pack Prescription Strength Wetness Protection with Moisturizers 1.7 Oz Ea
Dove$28.964.6★423 rev
Dove Men + Care Clinical Protection Antiperspirant Deodorant Solid Clean Comfort 1.70 oz (Pack of 5)
Dove$35.894.6★423 rev
Newest
by launch dateDOVE MEN + CARE Invisible Solid Stick Clean Comfort Maximum Protection Deodorant For Men 96-Hour Comfort 2.6 oz
DOVE MEN + CARE$11.67193 rev
DOVE MEN + CARE Invisible Solid Stick Ocean Breeze Maximum Protection Deodorant For Men 96-Hour Sweat Defense 2.6 oz
DOVE MEN + CARE$11.3991 rev
Dove Men + Care Clinical Protection Antiperspirant Deodorant Solid Clean Comfort 1.70 oz (Pack of 5)
Dove$35.89423 rev
Dove Men+Care Deodorant 96H Clinical Protection Antiperspirant Clean Comfort 4-Pack Prescription Strength Wetness Defense with Moisturizers 1.7 Oz Ea
Dove$35.72715 rev
Dove Men+Care Deodorant 96H Clinical Protection Antiperspirant Clean Comfort 6-Pack Prescription Strength Wetness Protection with Moisturizers 1.7 Oz Ea
Dove$55.35423 rev
Trending
90-day click momentumDOVE MEN + CARE Invisible Solid Stick Clean Comfort Maximum Protection Deodorant For Men 96-Hour Comfort 2.6 oz
DOVE MEN + CARE$11.674.5★
DOVE MEN + CARE Invisible Solid Stick Ocean Breeze Maximum Protection Deodorant For Men 96-Hour Sweat Defense 2.6 oz
DOVE MEN + CARE$11.394.5★
Dove Men+Care Clinical Protection Antiperspirant Clean Comfort 1.7 oz
DOVE MEN + CARE$9.314.6★
Dove Men+Care Deodorant 96H Clinical Protection Antiperspirant Clean Comfort 6-Pack Prescription Strength Wetness Protection with Moisturizers 1.7 Oz Ea
Dove$55.354.6★
Dove Men + Care Clinical Protection Antiperspirant Deodorant Solid Clean Comfort 1.70 oz (Pack of 5)
Dove$35.894.6★
What buyers say about dove clinical deodorant men
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Reliable Dove quality”
“Effective”
“it easily lasts all day for everyday tasks”
“No Irritation”
“As advertised”
“Worth it”
“it leaves them moisturized”
“found that it provided adequate protection for several days”
“gentle on skin”
What buyers complain about
“Not a great odor I didn't think”
“Not worth the price”
“so I couldn't actually release anything”
“Not long lasting”
“Cheap product”
“Tiny for the price”
“Allergy warning”
“Does not keep me dry”
“Bought because someone advertised it as equal to clinical secret deodorant. Not so! After one application I broke out in rash!”
“Defective dispenser”
Top return reasons
Common questions
- Is dove clinical deodorant men profitable to sell on Amazon United States?
- The niche generates $74K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the dove clinical deodorant men niche?
- 2 brands and 54 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove clinical deodorant men?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.3%.
- When does demand for dove clinical deodorant men peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the dove clinical deodorant men niche?
- Listings span $7.89–$55.35; the average listing price is $24.21 (sweet spot $15–$100). The average incumbent carries 3,353 reviews — the moat a new listing must climb.