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Dove Cherry and Chia Milk

Fail

The top 5 brands take 100% of clicks, so Dove Cherry and Chia Milk is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$133K/yr168K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
86%top-5 click share · 4 brands · 18 sellers

Flapen Score

Dove Cherry and Chia Milk against its category

The dotted line is the Beauty & Personal Care average. Past it, Dove Cherry and Chia Milk is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dove Cherry and Chia Milk market on Amazon at a glance

Shoppers on Amazon United States searched for Dove Cherry and Chia Milk 168K times last year and spent an estimated $133K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
7.3%
Market size, estimated
$133Ka year
Peak month
November1.8× the quietest month
Top search term
cherry body wash51K searches a year

02 · Price

A sale here is worth $10.85.

Listings sell for $10.85 on average, from $5.60 to $27.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $10.85 that is $11K to $14K a year per listing.

Average price
$10.85under the $15 to $100 sweet spot
Price range
$5.60–$27.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #303 within Cleansers. It carries 3,172 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#303in Cleansers
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,172per listing
Listings tracked
9

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dove Cherry and Chia Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 214%
  • Brand 313%
  • Brand 43%

Demand

Dove Cherry and Chia Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dove Cherry and Chia Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cherry body wash51K/yr
  • dove cherry23K/yr
  • dove cherry body wash21K/yr
  • native cherry vanilla macaroon13K/yr
  • cherry soap10K/yr
  • dove body wash cherry11K/yr
  • dove cherry and chia milk7K/yr
  • body wash cherry5K/yr
  • cherry dove5K/yr
  • dove cherry lotion4K/yr

Reviews and returns

What reviews say buyers love and hate about Dove Cherry and Chia Milk

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.3%of orders come back
“no smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dove Cherry and Chia Milk questions

Answered from the same tracked data.