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Double Wax Warmer

Fail

The top 5 products take 72% of clicks, so Double Wax Warmer is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$145K/yr77K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
72%top-5 click share · 12 brands · 26 sellers

Flapen Score

Double Wax Warmer against its category

The dotted line is the Beauty & Personal Care average. Past it, Double Wax Warmer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Wax Warmer market on Amazon at a glance

Shoppers on Amazon United States searched for Double Wax Warmer 77K times last year and spent an estimated $145K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
3.3%
Market size, estimated
$145Ka year
Peak month
December1.3× the quietest month
Top search term
double wax warmer26K searches a year

02 · Price

A sale here is worth $57.66.

Listings sell for $57.66 on average, from $33.06 to $189.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $57.66 that is $6K to $14K a year per listing.

Average price
$57.66inside the $15 to $100 sweet spot
Price range
$33.06–$189.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #79 within Women's. It carries 202 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#79in Women's
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
202per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Double Wax Warmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

26

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • Brand 152%
  • Brand 215%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 14%)

Demand

Double Wax Warmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Double Wax Warmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double wax warmer26K/yr
  • double wax pot24K/yr
  • double wax pot warmer professional8K/yr
  • double wax warmer professional10K/yr
  • dual wax pot warmer professional5K/yr
  • dual wax pot3K/yr

FAQ

Common Double Wax Warmer questions

Answered from the same tracked data.