Is double sided makeup brushes profitable to sell on Amazon United States?

The niche generates $151K/yr across 27 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the double sided makeup brushes niche?

13 brands and 47 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in double sided makeup brushes?

Top complaints mined from reviews: Quality-Overall, Durability, Hard Feel. The return rate is 1.1%.

When does demand for double sided makeup brushes peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the double sided makeup brushes niche?

Listings span $5.00–$31.01; the average listing price is $11.86 (sweet spot $15–$100). The average incumbent carries 1,612 reviews — the moat a new listing must climb.

double sided makeup brushes

Worth a look

Shows low returns (1.1%), but a small market ($151K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Good$5.00–$31.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+19.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,611.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.86

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$151K

$151K/yr · 254K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, double sided makeup brushes is a $151K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

double sided makeup brushes market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $119K–$148K; units × avg price
Conversion rate: 5.0%
Avg BSR: #79
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.2%
Avg brand age: 39 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

17%

e.l.f.41%
Jaasuee10%
Real Techniques9%
MAANGE9%
KINGMAS7%
START MAKERS6%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top double sided makeup brushes search terms

dual ended makeup brush58K/yr +9.6%2.5% conv.
double sided makeup brushes36K/yr -16.9%3.5% conv.
elf dual ended brush14K/yr +293.2%6.1% conv.
double ended makeup brush31K/yr -10.9%2.7% conv.
elf duo brush11K/yr +334.2%5.6% conv.
elf double ended makeup brush6K/yr +281.6%6.8% conv.
double sided makeup brush11K/yr +14.2%4.1% conv.
dual makeup brush11K/yr -0.7%4.1% conv.
dual ended makeup brush set12K/yr -9.0%1.4% conv.
makeup brushes double sided9K/yr +3.9%3.2% conv.

All search terms

Top double sided makeup brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free

e.l.f.$8.764.8★3,117 rev

Jaasuee Double-Ended Foundation Makeup Brush Angled/Round Top for Liquid Powder & Cream Blending (Brown) champagne gold

Jaasuee$5.004.6★370 rev

e.l.f. Cream Blush & Bronzer Duo Brush 2-in-1 Makeup Brush for Blending & Layering Cream Formulas Creates Seamless Glow Vegan & Cruelty-Free

e.l.f.$8.684.3★45 rev

e.l.f. Liquid Bronzer & Contour Duo Brush Silky Highly Pigmented Formula with Dual-ended Makeup Brush Synthetic Bristles 100% Vegan and Cruelty-Free

e.l.f.$9.684.7★2,192 rev

Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count

Real Techniques$8.514.6★185 rev

Newest

by launch date

e.l.f. Cream Blush & Bronzer Duo Brush 2-in-1 Makeup Brush for Blending & Layering Cream Formulas Creates Seamless Glow Vegan & Cruelty-Free

e.l.f.$8.6845 rev

1mo ago

KINGMAS Foundation Concealer Brushes 2PCS Premium Makeup Brush Set

KINGMAS$7.82140 rev

5mo ago

Real Techniques Ultimate Multi Tasker Makeup Brush Dual-Ended Foundation Brush for Liquid Makeup Blush Bronzer & Powder Precision Sculpting & Blending UltraPlush Bristles Cruelty-Free 1 Count

Real Techniques$8.51185 rev

6mo ago

MAANGE 13 Pcs Foundation Makeup Brush Set With Bag Make up Brushes Double-End Multi Functional Makeup Brushes Professional Face Brush Set Tools For Liquid Powder Concealer Cream Blush (Coffee)

MAANGE$20.67156 rev

10mo ago

MAANGE 7 PCS Foundation Makeup Brush Set With Bag Make up Brushes Eyeshadow Concealer Brush Double-ended Foundation Contour Powder Blush Professional Face brush Set Tools For Liquid Cream(Apricot)

MAANGE$12.93262 rev

10mo ago

What buyers say about double sided makeup brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality22%

“Super cute brush”

Quality-Overall19%

“These are excellent and affordable”

Soft Feel16%

“So soft and smooth”

Value For Money11%

“Good value”

Durability3%

“Very durable brushes”

Ease Of Use3%

“easy to hold”

Size-Overall2%

“Fits perfect in my hand”

Ease Of Cleaning2%

“The brush cleans easily”

Ease Of Application2%

“Love the application”

Suitability Combination Skin2%

“feels so nice on your skin”

What buyers complain about

Quality-Overall13%

“Not Well Made”

Durability13%

“broke very quickly”

Hard Feel4%

“it's a little too soft”

Value For Money4%

“Waste of money”

Size-Overall3%

“One side is smaller for blush”

Brush Quality3%

“Brush is too weak/soft to set foundation”

Smell3%

“Terrible chemical smell”

Strength3%

“No good not firm enough”

Advertised Vs Actual Product2%

“There isnt a description on each brush saying what its used for”

Sensitivity-Overall2%

“I don't recommend it for sensitive skin like mine”

Top return reasons

Size-Overall25%

Quality-Overall13%

Brush Quality11%

Advertised Vs Actual Product9%

Functionality-Overall6%

Value For Money5%