Is double edge razor blade profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 10 tracked products. 90-day search growth is -3.7%. Flapen's verdict: Skip it (47/100).

How competitive is the double edge razor blade niche?

8 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in double edge razor blade?

Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for double edge razor blade peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the double edge razor blade niche?

Listings span $4.55–$16.96; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 9,180 reviews — the moat a new listing must climb.

double edge razor blade

Skip it

Prices mostly outside the sweet spot ($4.55–$16.96) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 873K searches

Avg price

Okay$10.41

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Review moat

Bad9,180.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Price range

Bad$4.55–$16.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, double edge razor blade is a $1.2M/yr Amazon United States market (873K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

double edge razor blade market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 13.7%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 5.3%
Avg brand age: 78 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

ASTRA54%
SHAVING REVOLUTION16%
Feather7%
Razor Blades Club6%
Keropy5%
Bambaw4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top double edge razor blade search terms

safety razor blades298K/yr -4.9%10.9% conv.
double edge razor blades225K/yr -6.6%6.5% conv.
astra razor blades83K/yr -0.9%19.0% conv.
double edge safety razor blades33K/yr +4.9%6.0% conv.
astra30K/yr -6.8%3.2% conv.
razor blades double edge32K/yr -12.3%7.3% conv.
de razor blades23K/yr -15.2%2.4% conv.
astra superior platinum14K/yr +28.1%17.0% conv.
double sided razor blades15K/yr +7.8%9.2% conv.
astra blades14K/yr +24.6%14.5% conv.

All search terms

Top double edge razor blade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)

ASTRA$9.234.6★55,146 rev

SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count

SHAVING REVOLUTION$9.874.5★24,051 rev

Feather Double Edge Safety Razor Blades - (50 Count) - Platinum Coated Hi-Stainless Steel Razor Blades - Fits Most Safety Razors - Super Sharp for Close Shaves - Japanese Quality

Feather$16.924.8★3,735 rev

Astra-Derby-Shark-Lord-Treet-Sharp 100 Quality Double Edge Razor Blades Sampler (18 different brands)

Razor Blades Club$10.444.6★1,841 rev

KEROPY 50 Safety Razor Blades

Keropy$9.954.6★274 rev

Newest

by launch date

KEROPY 50 Safety Razor Blades

Keropy$9.95274 rev

1y ago

American Razor Blades by The Shave Factory - Super Sharp Double Edge Razor Blades New Value Pack (100)

the shave factory$7.05943 rev

1y ago

Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers

DORCO$9.092,635 rev

2y ago

Bambaw Safety Razor Blades for Men & Women 60 Pack Double Edge Razor Blades Refills Platinum Swedish Stainless Steel Sharp & Long-Lasting Edge Retention Up to 14 Months Supply

Bambaw$10.041,243 rev

2y ago

SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count

SHAVING REVOLUTION$9.8724,051 rev

7y ago

What buyers say about double edge razor blade

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Great deal”

Quality-Overall25%

“Amazing quality”

Durability7%

“Durable works with older shave handles”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use4%

“easy to use”

Soft Feel3%

“Hands down the smoothest”

Allergies2%

“No irritation”

Comfort-Overall2%

“incredibly comfortable”

Size-Overall2%

“fit right into the razor”

Locally Manufactured2%

“american made”

What buyers complain about

Quality-Overall33%

“the quality control is just not there”

Value For Money5%

“They are more expensive that the RK”

Advertised Vs Actual Product5%

“Misleading”

Thickness5%

“Wish they were thicker”

Sensitivity-Overall5%

“Easily nicks skin”

Durability4%

“Won't last one shave”

Allergies4%

“I have sensitive skin”

Ease Of Use3%

“awful to use”

Size-Overall3%

“Blades do not fit Hanni Weighted Razor”

Hard Feel3%

“Rough in my skin”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product15%

Functionality-Overall10%

Quality-Overall6%

Value For Money6%

Defective Material/Parts5%

Compatibility-Overall5%

Adhesion/Stickiness4%

Damage/Burn Hair4%

Strength3%

Common questions

Is double edge razor blade profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 10 tracked products. 90-day search growth is -3.7%. Flapen's verdict: Skip it (47/100).
How competitive is the double edge razor blade niche?: 8 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in double edge razor blade?: Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for double edge razor blade peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the double edge razor blade niche?: Listings span $4.55–$16.96; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 9,180 reviews — the moat a new listing must climb.