Is double chin exerciser profitable to sell on Amazon United States?

The niche generates $40K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the double chin exerciser niche?

24 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in double chin exerciser?

Top complaints mined from reviews: Functionality-Overall, Durability, Size-Overall. The return rate is 0.7%.

When does demand for double chin exerciser peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the double chin exerciser niche?

Listings span $6.95–$68.94; the average listing price is $23.00 (sweet spot $15–$100). The average incumbent carries 1,478 reviews — the moat a new listing must climb.

double chin exerciser

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$23.00

avg listing price — sweet spot $15–$100

Price range

Great$6.95–$68.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,477.76

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 37K searches

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, double chin exerciser is a $40K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

double chin exerciser market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $35K–$46K; units × avg price
Conversion rate: 4.7%
Avg BSR: #1,029
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

46%

Top 20: 87%

Open market

31%

Jawzrsize36%
DMoose Fitness11%
MQ9%
Fat Freezer5%
INCANDESCO5%
Kare & Kind4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top double chin exerciser search terms

jawzrsize for women22K/yr -45.4%6.5% conv.
face exerciser for women7K/yr -11.5%1.4% conv.
chin exerciser for women2K/yr -15.9%4.9% conv.
chin neck exerciser3K/yr -21.6%1.6% conv.
double chin exerciser for women2K/yr -44.6%4.1% conv.
face trainer for women861/yr +12.9%1.6% conv.

All search terms

Top double chin exerciser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jawzrsize Jaw Exerciser for Women - Double Chin Reducer Facial Toner Neck Exerciser for Younger and Healthier Look Helps Reduce Stress and Cravings Jawline Trainer (Ladies Kit)

Jawzrsize$34.494.0★427 rev

DMoose Fitness Neck Harness for Weight Lifting - Soft Padded Head & Chin Strap with 30 Heavy Duty Steel Chain - Neck Exerciser Trainer & Strengthener to Support Injury Recovery (Black)

DMoose Fitness$28.864.5★7,385 rev

MQ Neckline Slimmer & Toning System Portable Neck Exerciser Chin Massager to Reduce Double Chin

MQ$11.124.2★387 rev

Jawzrsize Pop N Go Jaw Face and Neck Exerciser - Define Your Jawline Slim and Tone Your Face Look Younger and Healthier - Helps Reduce Stress and Cravings - Facial Exerciser (Beginner Pink)

Jawzrsize$25.484.0★1,351 rev

Jawzrsize Pop N Go and Custom Fit Jaw Enhancer Bundles- Jaw Face and Neck Exerciser and Toner Blue Green 2 Count

Jawzrsize$33.734.1★950 rev

Newest

by launch date

Jaw Exerciser Double Chin Reducer for Women Men Non-Biting Face Yoga Breathing Trainer for Skin Tightening Detachable 3-Layer Jawline Shaper Face Slimmer Portable Facial Exerciser for V-Face 1Pcs

Voeveg$7.0827 rev

4mo ago

ROWMATE V Line Lifting Mask Chin strap for sleeping V Line Lifting Mask for Women Jaw ExerciserMedium LightPink

ROWMATE$9.0482 rev

4mo ago

Jaw Exerciser Double Chin Reducer Facial Yoga for Skin Tighten Firm Face Exerciser& Jawline Shaper Jawline Exerciser Jaw Trainer Facial and Neck Exercise for Women and Men (One-)

INCANDESCO$8.751 rev

6mo ago

Azrra Jaw Exerciser for Women & Men 4 Resistance Levels (8pcs) Jawline Shaper Exerciser Jaw Trainer Double Chin Eliminator for Jawline Face Toning & Strengthening

Azrra$9.2096 rev

1y ago

HAIOLORPRO 3PCS Face & Jaw Exerciser Face Yoga Jawline Exerciser Jaw Exerciser for Men and Women Double Chin Breathing Jaw Trainer Face Lift Double Chin Reducer

HAIOLORPRO$9.1158 rev

1y ago

What buyers say about double chin exerciser

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy and effective”

Quality-Overall10%

“Excellent product”

Comfort-Overall10%

“Very comfortable”

Soft Feel10%

“Very soft”

Efficiency8%

“Works well”

Advertised Vs Actual Product6%

“Just like the picture”

Size-Overall6%

“It does fit a little snug”

Value For Money5%

“Worth the money”

Vibration/Speed Control2%

“The vibration mode is fantastic”

Moist/Dry2%

“But great for moisturizing”

What buyers complain about

Functionality-Overall12%

“Doesn't work”

Durability11%

“broke in less than 2 weeks”

Size-Overall9%

“Way too small”

Value For Money8%

“WAY overpriced”

Comfort-Overall8%

“Not comfortable to use”

Allergies4%

“Skin irritation”

Quality-Overall4%

“Poor Quality”

Advertised Vs Actual Product3%

“Did not match description”

Ease Of Use3%

“Awkward to use”

Adhesion/Stickiness3%

“too sticky”

Top return reasons

Size-Overall32%

Functionality-Overall14%

Comfort-Overall11%

Advertised Vs Actual Product9%

Defective Material/Parts5%

Material Quality4%

Value For Money3%

Product Condition2%

Quality-Overall2%

Charging2%

Common questions

Is double chin exerciser profitable to sell on Amazon United States?: The niche generates $40K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the double chin exerciser niche?: 24 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in double chin exerciser?: Top complaints mined from reviews: Functionality-Overall, Durability, Size-Overall. The return rate is 0.7%.
When does demand for double chin exerciser peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the double chin exerciser niche?: Listings span $6.95–$68.94; the average listing price is $23.00 (sweet spot $15–$100). The average incumbent carries 1,478 reviews — the moat a new listing must climb.