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Dopp Kit

Maybe

The top 5 brands take only 44% of clicks. But the products selling today already average 4.7★, so Dopp Kit is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$758K/yr1.0M searches / yr
90-day growth
+11.0%search demand this quarter
Competition
33%top-5 click share · 42 brands · 65 sellers

Flapen Score

Dopp Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Dopp Kit is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dopp Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Dopp Kit 1.0M times last year and spent an estimated $758K. The top 5 brands take 44% of clicks. Demand peaks in Jul–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $758K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
3.5%
Market size, estimated
$758Ka year
Peak month
December2.4× the quietest month
Top search term
dopp kit224K searches a year

02 · Price

A sale here is worth $21.11.

Listings sell for $21.11 on average, from $4.87 to $76.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $21.11 that is $11K to $16K a year per listing.

Average price
$21.11inside the $15 to $100 sweet spot
Price range
$4.87–$76.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Bags & Cases. It carries 4,691 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#99in Bags & Cases
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,691per listing
Listings tracked
56

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dopp Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

65

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

33%

Top 20: 68%

Open market

52%

  • Brand 114%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Dopp Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dopp Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dopp kit224K/yr
  • dopp kit men102K/yr
  • small toiletry bag for men76K/yr
  • mini toiletry bag62K/yr
  • shower bags for men57K/yr
  • mens shaving bag58K/yr
  • mens bathroom bag51K/yr
  • shaving bag41K/yr
  • mens hanging toiletry bag33K/yr
  • shaving kit bag32K/yr

Reviews and returns

What reviews say buyers love and hate about Dopp Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
3.3%of orders come back
“two of them are too short”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dopp Kit questions

Answered from the same tracked data.