donna karan cashmere mist deodorant stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible91.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 166K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.46–$12.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, donna karan cashmere mist deodorant stick is a $81K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
donna karan cashmere mist deodorant stick market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $44K–$55K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 17.0%
- Avg brand age
- 48 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Athena Club100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 8.5×
Top donna karan cashmere mist deodorant stick search terms
- athena deodorant67K/yr
- athena club golden vanilla17K/yr
- athena golden vanilla18K/yr
- athena club deodorant20K/yr
- athena deodorant for women28K/yr
- golden vanilla athena club6K/yr
- athena vanilla5K/yr
- athena club vanilla5K/yr
Top donna karan cashmere mist deodorant stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Golden Vanilla Scent 2.6 oz
Athena Club$10.214.2★111 rev
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Sea Splash Fresh Scent 2.6 oz
Athena Club$9.464.2★111 rev
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Petal Bloom Floral Scent 2.6 oz
Athena Club$9.964.2★111 rev
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Super Pink Tropical Scent 2.6 oz
Athena Club$9.994.2★111 rev
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
Athena Club$11.894.7★83 rev
Newest
by launch dateAthena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Golden Vanilla Scent 2.6 oz
Athena Club$10.21111 rev
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Sea Splash Fresh Scent 2.6 oz
Athena Club$9.46111 rev
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Petal Bloom Floral Scent 2.6 oz
Athena Club$9.96111 rev
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Super Pink Tropical Scent 2.6 oz
Athena Club$9.99111 rev
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
Athena Club$12.1283 rev
Trending
90-day click momentumAthena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
Athena Club$12.124.7★
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Sea Splash Fresh Scent 2.6 oz
Athena Club$9.464.2★
Athena Club All Over Deo Natural Deodorant Stick for Women Aluminum Free Whole Body Deodorant 48 Hour Odor Protection Goes On Clear Petal Bloom Floral Scent 2.6 oz
Athena Club$9.964.2★
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
Athena Club$11.894.7★
Athena Club Full Body Deo Natural Deodorant Dry Spray for Women Aluminum Free 360 Degree Whole Body Deodorant 24 Hour Odor Protection No Residue Super Pink Tropical Scent 4 oz
Athena Club$11.854.5★
What buyers say about donna karan cashmere mist deodorant stick
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Amazing Quality”
“it keeps me feeling dry”
“lasts the whole day”
“Leaves skin feeling soft”
“Greats a great foamy lather that I really love”
“it does not irritate my sensitive skin”
“worth it for my health”
“One of the best aluminum free deodorants I have used”
“Sweet for sure and very vanilla”
What buyers complain about
“Not super strong scent”
“Rash”
“Avoid if sensitive”
“It doesn't last long”
“Not worth the money”
“Doesnt work”
“arrived broken the entire top was so fragile the product was unusable”
“Clear deo can have a stickier feel”
“I can't use this”
“it fell out of the container along with a tiny plastic part”
Top return reasons
Common questions
- Is donna karan cashmere mist deodorant stick profitable to sell on Amazon United States?
- The niche generates $81K/yr across 9 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the donna karan cashmere mist deodorant stick niche?
- 1 brands and 4 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in donna karan cashmere mist deodorant stick?
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.0%.
- When does demand for donna karan cashmere mist deodorant stick peak?
- Demand peaks in Jun–Jul–Aug–Oct–Nov–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the donna karan cashmere mist deodorant stick niche?
- Listings span $9.46–$12.12; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.