Donna Karan Cashmere Mist

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

403K

Growth, 90 days vs prior 90

+38.5%

Conversion, latest week

7.2%

Market size, estimated

$1.5Ma year

Peak month

December2.6× the quietest month

Top search term

donna karan cashmere mist187K searches a year

Listings sell for $50.21 on average, from $12.52 to $130.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $50.21 that is $63K to $75K a year per listing.

Average price

$50.21inside the $15 to $100 sweet spot

Price range

$12.52–$130.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$63K–$75K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #128 within Deodorants & Antiperspirants. It carries 2,629 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.8%

Average rank

#128in Deodorants & Antiperspirants

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,629per listing

Listings tracked

15

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months