Is donna karan cashmere mist profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +38.5%. Flapen's verdict: Launch it (57/100).

How competitive is the donna karan cashmere mist niche?

3 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in donna karan cashmere mist?

Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.4%.

When does demand for donna karan cashmere mist peak?

Demand peaks in May–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the donna karan cashmere mist niche?

Listings span $12.52–$130.11; the average listing price is $50.21 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.

donna karan cashmere mist

Launch it

A $1.5M/yr market growing +38.5% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$50.21

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 403K searches

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$12.52–$130.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+38.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,629

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, donna karan cashmere mist is a $1.5M/yr Amazon United States market (403K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Dec. Verdict: Launch it — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

donna karan cashmere mist market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $1.3M–$1.5M; units × avg price
Conversion rate: 7.2%
Avg BSR: #128
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.8%
Avg brand age: 56 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Donna Karan Cashmere Mist96%
Perfect Scents2%
eos2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.5% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top donna karan cashmere mist search terms

donna karan cashmere mist187K/yr +51.9%7.2% conv.
cashmere mist72K/yr +96.8%6.4% conv.
donna karen cashmere mist30K/yr +34.4%7.0% conv.
donna karen21K/yr +19.1%3.6% conv.
cashmere mist perfume29K/yr -38.5%5.4% conv.
donna karan cashmere mist perfume14K/yr -5.2%4.8% conv.
cashmere perfume for women18K/yr -30.5%3.0% conv.
donna karan cashmere10K/yr +24.8%3.9% conv.
cashmere mist by donna karan for women14K/yr -34.0%7.0% conv.
donna karan cashmere mist body lotion2K/yr +85.2%7.7% conv.

All search terms

Top donna karan cashmere mist products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Donna Karan Cashmere Mist Discovery Duo Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.7 Oz.

Donna Karan Cashmere Mist$34.144.4★2,028 rev

Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women 1.7 Oz.

Donna Karan Cashmere Mist$29.904.5★5,176 rev

Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.

Donna Karan Cashmere Mist$22.484.4★2,028 rev

Donna Karan Cashmere Mist For Women. Eau De Parfum Spray 3.4-Ounces

Donna Karan Cashmere Mist$116.494.5★5,635 rev

Donna Karan Cashmere Mist Luxury Eau de Toilette Set For Women - Mini Spray 0.5 Fl. Oz. & Purse Spray Travel Spray 0.5 Fl. Oz.

Donna Karan Cashmere Mist$34.164.5★1,264 rev

Newest

by launch date

Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.

Donna Karan Cashmere Mist$130.119 rev

5mo ago

eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz

eos$12.522,544 rev

8mo ago

Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.

Donna Karan Cashmere Mist$22.482,028 rev

8mo ago

Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women Travel Size 1.0 Oz.

Donna Karan Cashmere Mist$21.495,176 rev

1y ago

Donna Karan Cashmere Mist Purse Spray Trio Set For Women - 2 x Eau de Parfum 0.34 Fl. Oz. & 1 x Eau de Toilette 0.34 Fl. Oz.

Donna Karan Cashmere Mist$41.67103 rev

1y ago

What buyers say about donna karan cashmere mist

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Great fragrance”

Value For Money4%

“great price”

Durability3%

“It stays on all day”

Quality-Overall2%

“Timeless Quality”

Size-Overall2%

“decent size as well”

Soft Feel2%

“Its soft and creamy”

Advertised Vs Actual Product1%

“Exactly what I wanted”

Moist/Dry1%

“Dries quickly”

Weight Light1%

“The spray is lightweight”

Ease Of Use0%

“easy to use”

What buyers complain about

Smell45%

“Bad smell”

Durability8%

“Breaks very easy”

Size-Overall6%

“a lot bigger than i thought”

Value For Money6%

“Too expensive”

Alcohol Content4%

“High alcohol content”

Allergies2%

“ONE SPRAY GAVE ME A HEADACHE”

Leak-Proof1%

“Bottle leaks a bit”

Advertised Vs Actual Product1%

“Not as advertised”

Quality-Overall1%

“This Donna Karen Kashmir mist was not very good quality it lacks the cashmere miss sent for the price the quality should be impeccable”

Functionality-Overall1%

“The aluminum free version of this product does NOT work well”

Top return reasons

Size-Overall41%

Smell33%

Advertised Vs Actual Product7%

Functionality-Overall7%

Defective Material/Parts3%

Product Condition3%

Value For Money2%

Adhesion/Stickiness1%

Moist/Dry0%

Durability0%

Common questions

Is donna karan cashmere mist profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +38.5%. Flapen's verdict: Launch it (57/100).
How competitive is the donna karan cashmere mist niche?: 3 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in donna karan cashmere mist?: Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.4%.
When does demand for donna karan cashmere mist peak?: Demand peaks in May–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the donna karan cashmere mist niche?: Listings span $12.52–$130.11; the average listing price is $50.21 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.