Is donna karan profitable to sell on Amazon United States?

The niche generates $250K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (44/100).

How competitive is the donna karan niche?

4 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in donna karan?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.9%.

When does demand for donna karan peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the donna karan niche?

Listings span $12.48–$144.15; the average listing price is $62.06 (sweet spot $15–$100). The average incumbent carries 2,546 reviews — the moat a new listing must climb.

donna karan

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$62.06

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$12.48–$144.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$250K

$250K/yr · 145K searches

Review moat

Okay2,545.82

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, donna karan is a $250K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

donna karan market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $186K–$248K; units × avg price
Conversion rate: 2.8%
Avg BSR: #741
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 10.3%
Avg brand age: 49 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

Donna Karan Cashmere Mist88%
DKNY9%
GRACE KARIN2%
BTFBM2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top donna karan search terms

donna karan90K/yr +1.9%2.1% conv.
donna karan perfume24K/yr +40.4%2.6% conv.
donna karen21K/yr +19.1%3.6% conv.
donna karan perfume for women10K/yr +19.1%2.0% conv.

All search terms

Top donna karan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Donna Karan Cashmere Mist Discovery Duo Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.7 Oz.

Donna Karan Cashmere Mist$34.144.4★2,028 rev

Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.

Donna Karan Cashmere Mist$22.484.4★2,028 rev

Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women 1.7 Oz.

Donna Karan Cashmere Mist$29.904.5★5,176 rev

Donna Karan Cashmere Mist For Women. Eau De Parfum Spray 3.4-Ounces

Donna Karan Cashmere Mist$116.494.5★5,635 rev

Donna Karan Cashmere Mist Luxury Eau de Toilette Set For Women - Mini Spray 0.5 Fl. Oz. & Purse Spray Travel Spray 0.5 Fl. Oz.

Donna Karan Cashmere Mist$34.164.5★1,264 rev

Newest

by launch date

Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.

Donna Karan Cashmere Mist$130.119 rev

5mo ago

Donna Karan Cashmere Collection Rose Absolu Eau de Parfum Perfume Spray For Women 3.4 Fl. Oz.

Donna Karan Cashmere Mist$113.2946 rev

5mo ago

Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.

Donna Karan Cashmere Mist$22.482,028 rev

8mo ago

Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women Travel Size 1.0 Oz.

Donna Karan Cashmere Mist$21.495,176 rev

1y ago

Donna Karan Cashmere Mist Purse Spray Trio Set For Women - 2 x Eau de Parfum 0.34 Fl. Oz. & 1 x Eau de Toilette 0.34 Fl. Oz.

Donna Karan Cashmere Mist$41.67103 rev

1y ago

What buyers say about donna karan

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Classic Fragrance”

Value For Money5%

“Worth it”

Size-Overall4%

“Fit great”

Durability4%

“It stays on all day”

Quality-Overall3%

“Timeless Quality”

Soft Feel3%

“Material is so soft and comfortable”

Advertised Vs Actual Product1%

“As advertised”

Comfort-Overall1%

“Most comfortable”

Moist/Dry1%

“Dries quickly”

Allergies1%

“No irritation”

What buyers complain about

Smell43%

“Bad smell”

Size-Overall11%

“Will order a larger size”

Value For Money9%

“Too expensive”

Durability5%

“Breaks very easy”

Allergies3%

“ONE SPRAY GAVE ME A HEADACHE”

Advertised Vs Actual Product2%

“Not as advertised”

Functionality-Overall2%

“The aluminum free version of this product does NOT work well”

Moist/Dry1%

“Its a dry”

Ease Of Use1%

“not be able to use”

Quality-Overall1%

“This Donna Karen Kashmir mist was not very good quality it lacks the cashmere miss sent for the price the quality should be impeccable”

Top return reasons

Size-Overall38%

Smell13%

Length7%

Material Quality6%

Waist Fit5%

Advertised Vs Actual Product4%

Thin4%

Hip Fit3%

Chest Fit3%

Functionality-Overall3%

Common questions

Is donna karan profitable to sell on Amazon United States?: The niche generates $250K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (44/100).
How competitive is the donna karan niche?: 4 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in donna karan?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.9%.
When does demand for donna karan peak?: Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
What does it cost to enter the donna karan niche?: Listings span $12.48–$144.15; the average listing price is $62.06 (sweet spot $15–$100). The average incumbent carries 2,546 reviews — the moat a new listing must climb.