Donna Karan

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

+11.2%

Conversion, latest week

2.8%

Market size, estimated

$250Ka year

Peak month

September3.6× the quietest month

Top search term

donna karan90K searches a year

Listings sell for $62.06 on average, from $12.48 to $144.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $62.06 that is $6K to $16K a year per listing.

Average price

$62.06inside the $15 to $100 sweet spot

Price range

$12.48–$144.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$6K–$16K

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #741 within Deodorants & Antiperspirants. It carries 2,546 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.3%

Average rank

#741in Deodorants & Antiperspirants

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,546per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months