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Dom Dom Hair Rollers

Fail

The top 5 brands take 100% of clicks, so Dom Dom Hair Rollers is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$120K/yr85K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
96%top-5 click share · 4 brands · 7 sellers

Flapen Score

Dom Dom Hair Rollers against its category

The dotted line is the Beauty & Personal Care average. Past it, Dom Dom Hair Rollers is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dom Dom Hair Rollers market on Amazon at a glance

Shoppers on Amazon United States searched for Dom Dom Hair Rollers 85K times last year and spent an estimated $120K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
5.4%
Market size, estimated
$120Ka year
Top search term
dom dom hair rollers49K searches a year

02 · Price

A sale here is worth $26.03.

Listings sell for $26.03 on average, from $12.33 to $47.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.03 that is $3K to $7K a year per listing.

Average price
$26.03inside the $15 to $100 sweet spot
Price range
$12.33–$47.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #90 within Hair Rollers. It carries 1,480 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#90in Hair Rollers
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,480per listing
Listings tracked
6

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Dom Dom Hair Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 218%
  • Brand 35%
  • Brand 44%

Demand

Dom Dom Hair Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Dom Dom Hair Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dom dom hair rollers49K/yr
  • domdom hair rollers13K/yr
  • dom dom rollers10K/yr
  • fromm rollers5K/yr
  • fromm hair rollers4K/yr
  • dom dom rollers for hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Dom Dom Hair Rollers

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Suitability Long Hair”
4.1%of orders come back
“Not for long thick hair”
A buyer, on “Suitability Long Hair”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dom Dom Hair Rollers questions

Answered from the same tracked data.