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Doll Hair Brush

Fail

Prices span $6.01–$12.66, mostly outside the sweet spot, so Doll Hair Brush is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$107K/yr120K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
92%top-5 click share · 7 brands · 11 sellers

Flapen Score

Doll Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Doll Hair Brush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doll Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Doll Hair Brush 120K times last year and spent an estimated $107K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
10.0%
Market size, estimated
$107Ka year
Peak month
December6.1× the quietest month
Top search term
doll hair brush17K searches a year

02 · Price

A sale here is worth $8.88.

Listings sell for $8.88 on average, from $6.01 to $12.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.88 that is $4K to $7K a year per listing.

Average price
$8.88under the $15 to $100 sweet spot
Price range
$6.01–$12.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$4K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #812 within Hair Brushes. It carries 241 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#812in Hair Brushes
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
241per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Doll Hair Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

$0$21K$43K$64K$85K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

4%

  • American Girl67%
  • Patelai8%
  • Civaner7%
  • SAIBURAZ6%
  • Bruislard5%
  • BOHUIZ4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Doll Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Doll Hair Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • doll hair brush17K/yr
  • doll hair accessories20K/yr
  • american girl doll brush16K/yr
  • doll brush13K/yr
  • american girl doll hair brush11K/yr
  • american girl doll hair accessories8K/yr
  • barbie doll hair accessories5K/yr
  • american girl brush6K/yr
  • 18 inch doll hair accessories5K/yr
  • american girl hair brush5K/yr

Reviews and returns

What reviews say buyers love and hate about Doll Hair Brush

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Brush Quality”
26%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“I thought with it being American Girl the quality would be solid”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Doll Hair Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data