Is Doll Hair Brush profitable to sell on Amazon United States?

Flapen scores Doll Hair Brush 37 out of 100 on Amazon United States, a Fail. Shoppers spend $107K a year across 7 tracked products. Search demand grew -19.0% in the last 90 days.

How competitive is the Doll Hair Brush niche on Amazon United States?

7 brands and 11 sellers compete in Doll Hair Brush on Amazon United States. The top 5 Doll Hair Brush products take 92% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Doll Hair Brush?

Doll Hair Brush buyers on Amazon United States complain most about Quality-Overall, Durability, and Advertised Vs Actual Product. An estimated 1.0% of orders come back.

When does demand for Doll Hair Brush peak?

Search demand for Doll Hair Brush on Amazon United States peaks in Jan–Nov–Dec, and the busiest month runs 6.1× the quietest.

What does it cost to enter the Doll Hair Brush niche?

Doll Hair Brush sells for $8.88 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.01 to $12.66. The average product has 241 reviews, the count a new listing must catch up to.

Doll Hair Brush

Fail

Prices span $6.01–$12.66, mostly outside the sweet spot, so Doll Hair Brush is a Fail.

Flapen Score: 37
37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size: $107K/yr120K searches / yr
90-day growth: -19.0%search demand this quarter
Competition: 92%top-5 click share · 7 brands · 11 sellers

Flapen Score

Doll Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Doll Hair Brush is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Doll Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Doll Hair Brush 120K times last year and spent an estimated $107K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months: 120K
Growth, 90 days vs prior 90: -19.0%
Conversion, latest week: 10.0%
Market size, estimated: $107Ka year
Peak month: December6.1× the quietest month
Top search term: doll hair brush17K searches a year

02 · Price

A sale here is worth $8.88.

Listings sell for $8.88 on average, from $6.01 to $12.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.88 that is $4K to $7K a year per listing.

Average price: $8.88under the $15 to $100 sweet spot
Price range: $6.01–$12.66
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: $4K–$7K
Returns: 1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #812 within Hair Brushes. It carries 241 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #812in Hair Brushes
Average rating: 4.49 starsAmazon United States average 4.42 stars
Average reviews: 241per listing
Listings tracked: 7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Doll Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Brand 167%
Brand 28%
Brand 37%
Brand 46%
Brand 55%
Brand 64%
Open — no brand owns it (1 brand, 4%)

Demand

Doll Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Doll Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

doll hair brush17K/yr +1.4%5.7% conv.
doll hair accessories20K/yr -17.5%0.3% conv.
american girl doll brush16K/yr -30.1%18.1% conv.
doll brush13K/yr -13.8%3.8% conv.
american girl doll hair brush11K/yr -29.0%12.8% conv.
american girl doll hair accessories8K/yr -15.5%1.7% conv.
barbie doll hair accessories5K/yr -7.5%0.1% conv.
american girl brush6K/yr -20.8%21.3% conv.
18 inch doll hair accessories5K/yr +8.6%0.2% conv.
american girl hair brush5K/yr -34.0%21.1% conv.

Reviews and returns

What reviews say buyers love and hate about Doll Hair Brush

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Brush Quality”

26%of negative reviews mention “Quality-Overall”

1.0%of orders come back

“I thought with it being American Girl the quality would be solid”

A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Doll Hair Brush questions

Answered from the same tracked data.

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