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Dola Hair Lace Glue Kit

Fail

The top 5 brands take 100% of clicks, so Dola Hair Lace Glue Kit is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$575K/yr645K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
52%top-5 click share · 4 brands · 8 sellers

Flapen Score

Dola Hair Lace Glue Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Dola Hair Lace Glue Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dola Hair Lace Glue Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Dola Hair Lace Glue Kit 645K times last year and spent an estimated $575K. All 4 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $575K a year.

Searches, last 12 months
645K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
5.2%
Market size, estimated
$575Ka year
Peak month
November2.3× the quietest month
Top search term
wig kit159K searches a year

02 · Price

A sale here is worth $17.03.

Listings sell for $17.03 on average, from $7.09 to $41.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $17.03 that is $17K to $21K a year per listing.

Average price
$17.03inside the $15 to $100 sweet spot
Price range
$7.09–$41.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #209 within Adhesives. It carries 2,492 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#209in Adhesives
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,492per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dola Hair Lace Glue Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

0%

  • Brand 171%
  • Brand 224%
  • Brand 34%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Dola Hair Lace Glue Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Dola Hair Lace Glue Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wig kit159K/yr
  • wig installation kit104K/yr
  • wig glue kit67K/yr
  • lace glue kit44K/yr
  • goiple24K/yr
  • wig kit set28K/yr
  • wig install kit28K/yr
  • lace kit25K/yr
  • dola hair lace glue kit44K/yr
  • wig set18K/yr

Reviews and returns

What reviews say buyers love and hate about Dola Hair Lace Glue Kit

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Adhesion/Stickiness”
32%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Glue does not hold at all”
A buyer, on “Adhesion/Stickiness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dola Hair Lace Glue Kit questions

Answered from the same tracked data.