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Do It All Radiant Concealer

Fail

Demand is soft, at -70.5% this quarter, so Do It All Radiant Concealer is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$39K/yr46K searches / yr
90-day growth
-70.5%search demand this quarter
Competition
62%top-5 click share · 2 brands · 27 sellers

Flapen Score

Do It All Radiant Concealer against its category

The dotted line is the Beauty & Personal Care average. Past it, Do It All Radiant Concealer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Do It All Radiant Concealer market on Amazon at a glance

Shoppers on Amazon United States searched for Do It All Radiant Concealer 46K times last year and spent an estimated $39K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-70.5%
Conversion, latest week
3.5%
Market size, estimated
$39Ka year
Peak month
February10.0× the quietest month
Top search term
do it all radiant concealer14K searches a year

02 · Price

A sale here is worth $23.78.

Listings sell for $23.78 on average, from $9.23 to $25.42. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.78 that is $0 to $2K a year per listing.

Average price
$23.78inside the $15 to $100 sweet spot
Price range
$9.23–$25.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #44 within Face. It carries 3,840 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#44in Face
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
3,840per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Do It All Radiant Concealer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 199%
  • Brand 21%

Demand

Do It All Radiant Concealer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 10.0×

Search terms

Top Do It All Radiant Concealer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • do it all radiant concealer14K/yr
  • it do it all concealer12K/yr
  • it cosmetics do it all radiant concealer4K/yr
  • it do it all radiant concealer5K/yr
  • it cosmetics do it all concealer6K/yr
  • do it all concealer3K/yr
  • it concealer do it all2K/yr

Reviews and returns

What reviews say buyers love and hate about Do It All Radiant Concealer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Coverage”
10%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“not effective for everybody”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Do It All Radiant Concealer questions

Answered from the same tracked data.