Dnd Gel Nail Polish

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $730K a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

1.0%

Market size, estimated

$730Ka year

Peak month

July1.5× the quietest month

Top search term

dnd gel nail polish3.0M searches a year

Listings sell for $15.51 on average, from $5.80 to $21.69. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $15.51 that is $16K to $19K a year per listing.

Average price

$15.51inside the $15 to $100 sweet spot

Price range

$5.80–$21.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$19K

Returns

0.9%of orders · Amazon United States median 2.1%

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #144 within Nail Polish. It carries 5,927 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

34%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#144in Nail Polish

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

5,927per listing

Listings tracked

29

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months