Dnd

Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

10.1M

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

1.2%

Market size, estimated

$2.5Ma year

Peak month

December5.3× the quietest month

Top search term

dnd gel nail polish3.0M searches a year

Listings sell for $20.07 on average, from $5.80 to $98.24. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $20.07 that is $40K to $50K a year per listing.

Average price

$20.07inside the $15 to $100 sweet spot

Price range

$5.80–$98.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

$40K–$50K

Returns

1.0%of orders · Amazon United States median 2.1%

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #285 within Nail Polish. It carries 5,613 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

49%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#285in Nail Polish

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

5,613per listing

Listings tracked

35

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months