Is dnd profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the dnd niche?

10 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in dnd?

Top complaints mined from reviews: Functionality-Overall, Color, Allergies. The return rate is 1.0%.

When does demand for dnd peak?

Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the dnd niche?

Listings span $5.80–$98.24; the average listing price is $20.07 (sweet spot $15–$100). The average incumbent carries 5,613 reviews — the moat a new listing must climb.

dnd

Worth a look

Shows a $2.5M/yr market, but weak search conversion (1.2%) keeps it on the watch list.

Market size

Incredible$2.5M

$2.5M/yr · 10.1M searches

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$20.07

avg listing price — sweet spot $15–$100

Price range

Great$5.80–$98.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,612.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, dnd is a $2.5M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

dnd market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: $3.0M–$4.0M; units × avg price
Conversion rate: 1.2%
Avg BSR: #285
Page quality: 0%
Prime: 100%
Sponsored: 49%
Out of stock: 3.6%
Avg brand age: 40 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

53%

Top 20: 82%

Open market

DAISY DND83%
Dungeons & Dragons4%
beetles Gel Polish3%
Morovan2%
Writpoty1%
JODSONE1%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top dnd search terms

dnd gel nail polish3.0M/yr +3.9%0.9% conv.
dungeons and dragons2.0M/yr -33.7%0.2% conv.
dnd1.6M/yr -23.3%0.1% conv.
dnd gel polish364K/yr +9.7%0.7% conv.
dnd nail polish265K/yr +26.5%0.5% conv.
d&d422K/yr -26.4%0.1% conv.
dnd gel nail polish set286K/yr -11.8%0.6% conv.
dnd accessories306K/yr -36.7%0.0% conv.
dungeons and dragons starter set321K/yr -51.4%0.2% conv.
dungeons and dragons gifts464K/yr -26.2%0.2% conv.

All search terms

Top dnd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DND Gel Polish Set Pink Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 601 Ballet Pink 0.5 Fl Oz

DAISY DND$16.444.5★16,585 rev

DND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each

DAISY DND$16.614.7★4,463 rev

DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 430 Ferrari Red 0.5 Fl Oz

DAISY DND$16.484.5★2,004 rev

DND DC Gel Polish Set 031 Milky Blue 0.5 Fl Oz

DAISY DND$16.604.7★1,211 rev

DND Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 500 and No Cleanse Top Coat 600 Professional Gel Polish Duo 0.5 Fl Oz Each

DAISY DND$16.504.7★4,463 rev

Newest

by launch date

Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book

Dungeons & Dragons$54.5235 rev

3mo ago

Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap

Writpoty$17.4324 rev

5mo ago

JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick

JODSONE$5.806,301 rev

2y ago

Beetles Summer Gel Polish Set - Fingertip Palette 32 Colors Polish Set with Base Top Coat Pink Red Blue Purple Brown Yellow Green Black White UV LED Lamp Nails Gifts for Women

beetles Gel Polish$21.6925,376 rev

2y ago

DND DC Gel Polish Set Free Spirit Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 2512 Mint To Be 0.5 Fl Oz

DAISY DND$16.50986 rev

2y ago

What buyers say about dnd

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Pretty shade”

Quality-Overall17%

“Great variety”

Ease Of Use7%

“easy to read”

Efficiency7%

“Works ok”

Value For Money6%

“Worth the money”

Durability5%

“Durable”

Advertised Vs Actual Product4%

“Exactly as shown”

Fun/Entertainment Experience3%

“Family fun”

Ease Of Application3%

“Great application”

Stitch/Finish/Polish3%

“Smooth finish”

What buyers complain about

Functionality-Overall13%

“DOESN'T WORK AS ADVERTISED”

Color9%

“Not the same color”

Allergies8%

“causes skin rash”

Skin Health6%

“Also, it does burn if it touches my skin”

Durability5%

“it came off again that same day”

Quality-Overall4%

“Bad quality”

Size-Overall4%

“Bottles are small”

Smell3%

“Smells weird”

Moist/Dry3%

“Dried out”

Ease Of Use3%

“Hard to read”

Top return reasons

Functionality-Overall26%

Color19%

Advertised Vs Actual Product11%

Size-Overall6%

Value For Money4%

Quality-Overall3%

Leak-Proof3%

Damage/Burn Hair3%

Defective Material/Parts3%

Moist/Dry2%

Common questions

Is dnd profitable to sell on Amazon United States?: The niche generates $2.5M/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the dnd niche?: 10 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in dnd?: Top complaints mined from reviews: Functionality-Overall, Color, Allergies. The return rate is 1.0%.
When does demand for dnd peak?: Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
What does it cost to enter the dnd niche?: Listings span $5.80–$98.24; the average listing price is $20.07 (sweet spot $15–$100). The average incumbent carries 5,613 reviews — the moat a new listing must climb.

dnd

dnd market data

Competition & brand share

Demand & seasonality

Top dnd search terms

Top dnd products on Amazon

Top sellers

Newest

Trending

What buyers say about dnd

What buyers love

What buyers complain about

Top return reasons

Common questions

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