Disposable Towels
MaybeAn estimated 0.3% of orders come back. But the average product has 4,347 reviews to catch up to, so Disposable Towels is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $247K/yr246K searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 56 sellers
Flapen Score
Disposable Towels against its category
The dotted line is the Beauty & Personal Care average. Past it, Disposable Towels is stronger. Inside it, weaker.
Market
The Disposable Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Disposable Towels 246K times last year and spent an estimated $247K. The top 5 brands take 60% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $247Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- disposable towels211K searches a year
02 · Price
A sale here is worth $14.76.
Listings sell for $14.76 on average, from $6.46 to $35.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.76 that is $7K to $11K a year per listing.
- Average price
- $14.76under the $15 to $100 sweet spot
- Price range
- $6.46–$35.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Cleansers. It carries 4,347 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Cleansers
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,347per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Disposable Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
4 Pack Disposable Bath Towels 55X27.5 Durable Portable Camping Towels
- Price
- $9.83
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 1y ago

Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 2,147
- Age
- 1y ago

Clean Skin Club Clean Towels XL 100% USDA Biobased Face Towel Disposable Face Towelette Eczema Association Accepted Makeup Remover Dry Wipes Ultra Soft 1 Pack 50 Ct
- Price
- $17.37
- Rating
- 4.8/5
- Reviews
- 44,226
- Age
- 6y ago

Benano Premium Compressed Towel Tablets Disposable Towel 55.1 in x 27.5 in Large Bath Towel Travel Towel Reusable for Hotel Camping Sports Hiking Beach Swimming Vacation (55.1 x 27.5 (5 Pack))
- Price
- $9.20
- Rating
- 4.4/5
- Reviews
- 1,209
- Age
- 2y ago

150Pcs Compressed Towel Tablets Portable Mini Compressed Towels Disposable Face Towel Washcloths for Travel Beauty Home Hand Wipes Camping Hiking Outdoor Activities Individually Wrapped MEQHUO
- Price
- $7.60
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Tvvcalk Disposable Towels 50 Count 32x16 Ultra Absorbent & Soft Disposable Body Towels Single-Use Cleaning Towels Suitable for Home Salon Travel Comping Gym Pet Bulk Towel
- Price
- $25.42
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 6mo ago

Fancyou Compressed Towel Tablets 100 Count Disposable Face Towels for Travel Thick Soft Washcloths Compact Coin Tissues for Skin Care Gym Camping Home 9 x 7.8 in
- Price
- $9.28
- Rating
- 4.7/5
- Reviews
- 1,235
- Age
- 3y ago

Premium Disposable Face Towels 10x12 XL 90gsm Ultra-Thick 100% USDA Biobased Facial Towel Gentle for All Skin Types Magnetic Closure Box with Visibility Window (1 pack of 50ct)
- Price
- $8.56
- Rating
- 4.8/5
- Reviews
- 421
- Age
- 6mo ago

100 Count Disposable Face Towel Ultra Soft & Thick Washcloths Biodegradable Facial Towels for Sensitive Skin Makeup Remover Dry Wipes Lint-Free Towelettes for Cleansing
- Price
- $7.10
- Rating
- 4.5/5
- Reviews
- 912
- Age
- 1y ago

Benano Premium Disposable Towel 100% USDA Biobased 55 in x 27.5 in Large Bath Towel Travel Towel Washcloth Reusable for Hotel Camping Sports Hiking Beach Massage Salon Gym Biodegradable (4 Pack)
- Price
- $8.27
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
Tvvcalk Disposable Towels 50 Count 32x16 Ultra Absorbent & Soft Disposable Body Towels Single-Use Cleaning Towels Suitable for Home Salon Travel Comping Gym Pet Bulk Towel
- Price
- $25.42
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 6mo ago

Premium Disposable Face Towels 10x12 XL 90gsm Ultra-Thick 100% USDA Biobased Facial Towel Gentle for All Skin Types Magnetic Closure Box with Visibility Window (1 pack of 50ct)
- Price
- $8.56
- Rating
- 4.8/5
- Reviews
- 421
- Age
- 6mo ago

150Pcs Compressed Towel Tablets Portable Mini Compressed Towels Disposable Face Towel Washcloths for Travel Beauty Home Hand Wipes Camping Hiking Outdoor Activities Individually Wrapped MEQHUO
- Price
- $7.60
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 10mo ago

Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 2,147
- Age
- 1y ago

100 Count Disposable Face Towel Ultra Soft & Thick Washcloths Biodegradable Facial Towels for Sensitive Skin Makeup Remover Dry Wipes Lint-Free Towelettes for Cleansing
- Price
- $7.10
- Rating
- 4.5/5
- Reviews
- 912
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
56
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 94%
Open market
34%
- PUFFIN TRIP26%
- Cliganic10%
- Benano9%
- Tvvcalk9%
- CLEAN SKIN CLUB7%
- MEQHUO6%
Demand
Disposable Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.8×
Search terms
Top Disposable Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- disposable towels211K/yr
- disposable towel29K/yr
- toallas desechables6K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Towels
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









