Skip to content

Disposable Towels

Maybe

An estimated 0.3% of orders come back. But the average product has 4,347 reviews to catch up to, so Disposable Towels is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$247K/yr246K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
50%top-5 click share · 20 brands · 56 sellers

Flapen Score

Disposable Towels against its category

The dotted line is the Beauty & Personal Care average. Past it, Disposable Towels is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Disposable Towels 246K times last year and spent an estimated $247K. The top 5 brands take 60% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
6.8%
Market size, estimated
$247Ka year
Peak month
June1.8× the quietest month
Top search term
disposable towels211K searches a year

02 · Price

A sale here is worth $14.76.

Listings sell for $14.76 on average, from $6.46 to $35.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.76 that is $7K to $11K a year per listing.

Average price
$14.76under the $15 to $100 sweet spot
Price range
$6.46–$35.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Cleansers. It carries 4,347 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Cleansers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,347per listing
Listings tracked
25

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Disposable Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

56

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

34%

  • Brand 126%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Disposable Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Disposable Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable towels211K/yr
  • disposable towel29K/yr
  • toallas desechables6K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Towels

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Smell”
0.3%of orders come back
“Chemical smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Disposable Towels questions

Answered from the same tracked data.