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Disposable Makeup Applicator

Fail

The products selling today already average 4.7★, so Disposable Makeup Applicator is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$108K/yr177K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
52%top-5 click share · 21 brands · 24 sellers

Flapen Score

Disposable Makeup Applicator against its category

The dotted line is the Beauty & Personal Care average. Past it, Disposable Makeup Applicator is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Makeup Applicator market on Amazon at a glance

Shoppers on Amazon United States searched for Disposable Makeup Applicator 177K times last year and spent an estimated $108K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
6.6%
Market size, estimated
$108Ka year
Peak month
October1.6× the quietest month
Top search term
disposable makeup applicators92K searches a year

02 · Price

A sale here is worth $9.24.

Listings sell for $9.24 on average, from $3.56 to $18.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.24 that is $2K to $5K a year per listing.

Average price
$9.24under the $15 to $100 sweet spot
Price range
$3.56–$18.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #100 within Makeup Brushes & Tools. It carries 2,891 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#100in Makeup Brushes & Tools
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,891per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Disposable Makeup Applicator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

31%

  • Brand 116%
  • Brand 214%
  • Brand 314%
  • Brand 412%
  • Brand 59%
  • Brand 65%

Demand

Disposable Makeup Applicator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Disposable Makeup Applicator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disposable makeup applicators92K/yr
  • disposable makeup brushes28K/yr
  • makeup disposable applicators19K/yr
  • disposable applicators8K/yr
  • disposable makeup tools8K/yr
  • makeup disposables7K/yr
  • disposable make up applicators5K/yr
  • disposable makeup applicator kit4K/yr
  • disposable makeup4K/yr
  • disposable makeup applicator2K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Makeup Applicator

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Little small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Disposable Makeup Applicator questions

Answered from the same tracked data.