Disposable Face Towel
MaybeShoppers spend an estimated $13.8M a year here. But the products selling today already average 4.6★, so Disposable Face Towel is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $13.8M/yr8.7M searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 27 sellers
Flapen Score
Disposable Face Towel against its category
The dotted line is the Beauty & Personal Care average. Past it, Disposable Face Towel is stronger. Inside it, weaker.
Market
The Disposable Face Towel market on Amazon at a glance
Shoppers on Amazon United States searched for Disposable Face Towel 8.7M times last year and spent an estimated $13.8M. The top 5 brands take 68% of clicks. Demand peaks in Jun. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 8.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.8M a year.
- Searches, last 12 months
- 8.7M
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $13.8Ma year
- Peak month
- June1.8× the quietest month
- Top search term
- face towels2.1M searches a year
02 · Price
A sale here is worth $11.75.
Listings sell for $11.75 on average, from $6.46 to $34.37. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $11.75 that is $470K to $588K a year per listing.
- Average price
- $11.75under the $15 to $100 sweet spot
- Price range
- $6.46–$34.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $470K–$588K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Cleansers. It carries 8,033 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Cleansers
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 8,033per listing
- Listings tracked
- 26
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -7 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- -7 months
Products
Top Disposable Face Towel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clean Skin Club Clean Towels XL 100% USDA Biobased Face Towel Disposable Face Towelette Eczema Association Accepted Makeup Remover Dry Wipes Ultra Soft 1 Pack 50 Ct
- Price
- $17.37
- Rating
- 4.8/5
- Reviews
- 44,226
- Age
- 6y ago
Reduces Fine Lines and Wrinkles in 6 weeks or Less CLEAN SKIN CLUB Healthy Aging Clean Towels XL Disposable Face Towels XL - 1 Pack (50 count)
- Price
- $17.00
- Rating
- 4.5/5
- Reviews
- 4,877
- Age
- 1y ago
Cliganic Clean Face Towels XL Disposable Ultra-Absorbent Hypoallergenic & Soft - Makeup Remover Dry Wipes Pamper Your Face Feel Fresh & Radiant Hygienic Towelettes for All Skin Types (50 Ct)
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 2,147
- Age
- 1y ago
Ourmed Life Face Towels Disposable Biodegradable Clean Facial Towels for Sensitive Skin Lint- free Face Cloths for Makeup Remover Skincare and Women Cleaning Dry Wipes 100 Count Dot Texture
- Price
- $9.44
- Rating
- 4.4/5
- Reviews
- 5,823
- Age
- 2y ago
Ourmed Life Face Towels Disposable Biodegradable Facial Towels for Sensitive Skin Lint- free Face Wipes for Washing Face Skincare and Makeup Remover Dry Wipes 1012 Extra Large 50 Count
- Price
- $11.88
- Rating
- 4.7/5
- Reviews
- 5,535
- Age
- 4y ago
Trending
estimated 90-day click momentum
Disposable Face Towels XL 1012 50 Count Ultra Soft Thick Biodegradable Facial Towels Plant Fiber Dry Wipes for Sensitive Skin Makeup Remover & Face Cleansing Skin Friendly Washcloths for Travel
- Price
- $6.87
- Rating
- 4.8/5
- Reviews
- 161
- Age
- 7mo ago
Premium Disposable Face Towels 10x12 XL 90gsm Ultra-Thick 100% USDA Biobased Facial Towel Gentle for All Skin Types Magnetic Closure Box with Visibility Window (1 pack of 50ct)
- Price
- $8.56
- Rating
- 4.8/5
- Reviews
- 421
- Age
- 6mo ago
Face Towels Disposable Face Towel 100 Count Makeup Remover Dry Wipes Soft Cotton Dry Wipes Facial Cloths Towelettes for Washing and Drying Facial Tissue for Cleansing Skincare
- Price
- $6.60
- Rating
- 4.5/5
- Reviews
- 362
- Age
- 5mo ago
Borje Face Towels XL Disposable Face Towel 10 x 12 100 Count (2 Packs of 50) 100% USDA Biobased Facial Towelettes Ultra Soft & Hygienic Makeup Remover Dry Wipes for Women Cleansing
- Price
- $12.10
- Rating
- 4.7/5
- Reviews
- 656
- Age
- 1y ago
grace & stella Face Towels Disposable - Travel Essentials - Ultra-Soft & Absorbent Face Wipes Towelettes - XL Facial Towels for Cleansing & Makeup Removal - Lint-Free Facial Tissue - Vegan (60 Count)
- Price
- $9.58
- Rating
- 4.7/5
- Reviews
- 1,428
- Age
- 9mo ago
Newest
by launch dateFace Towels Disposable Face Towel 100 Count Makeup Remover Dry Wipes Soft Cotton Dry Wipes Facial Cloths Towelettes for Washing and Drying Facial Tissue for Cleansing Skincare
- Price
- $6.60
- Rating
- 4.5/5
- Reviews
- 362
- Age
- 5mo ago
Premium Disposable Face Towels 10x12 XL 90gsm Ultra-Thick 100% USDA Biobased Facial Towel Gentle for All Skin Types Magnetic Closure Box with Visibility Window (1 pack of 50ct)
- Price
- $8.56
- Rating
- 4.8/5
- Reviews
- 421
- Age
- 6mo ago
Disposable Face Towels XL 1012 50 Count Ultra Soft Thick Biodegradable Facial Towels Plant Fiber Dry Wipes for Sensitive Skin Makeup Remover & Face Cleansing Skin Friendly Washcloths for Travel
- Price
- $6.87
- Rating
- 4.8/5
- Reviews
- 161
- Age
- 7mo ago
grace & stella Face Towels Disposable - Travel Essentials - Ultra-Soft & Absorbent Face Wipes Towelettes - XL Facial Towels for Cleansing & Makeup Removal - Lint-Free Facial Tissue - Vegan (60 Count)
- Price
- $9.58
- Rating
- 4.7/5
- Reviews
- 1,428
- Age
- 9mo ago
CLEAN SKIN CLUB Sensitive Skin Clean Towels XL Ultra-Soft Disposable Face Dry Wipes Infused with Aloe & Glycerin XL - 1 Pack (50 count)
- Price
- $17.49
- Rating
- 4.7/5
- Reviews
- 769
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
27
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 92%
Open market
29%
- CLEAN SKIN CLUB41%
- ourmed life12%
- Cliganic9%
- KeeiZoes3%
- Ditoi3%
- Nexusoftex3%
Demand
Disposable Face Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.8×
Search terms
Top Disposable Face Towel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face towels2.1M/yr
- clean towels for face779K/yr
- face towels disposable702K/yr
- disposable face towel1.2M/yr
- disposable washcloths337K/yr
- clean skin club face towels749K/yr
- facial towels425K/yr
- face cloths310K/yr
- clean towels324K/yr
- disposable face towels230K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Face Towel
We read the reviews and the return reasons for every product selling here.
“Chemical Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Face Towel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data