disney scrunchies
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good1,189.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Price range
Good$5.66–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 501K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, disney scrunchies is a $97K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
disney scrunchies market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $126K–$158K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,842
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 80%
- Out of stock
- 6.5%
- Avg brand age
- 33 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
54
Top-5 brand share
49%
Top 20: 85%
Top-5 click share
23%
Top 20: 50%
Open market
45%
- LUV HER11%
- Teleties11%
- Disney10%
- CellElection9%
- BENOSPACE8%
- BOUNIQ6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.3×
Top disney scrunchies search terms
- disney hair clips115K/yr
- disney scrunchies46K/yr
- disney hair clip29K/yr
- disney bows33K/yr
- disney tank tops for girls16K/yr
- disney claw clips20K/yr
- disney hair ties20K/yr
- disney hair bows27K/yr
- mickey hair clips18K/yr
- disney hair clips for women17K/yr
Top disney scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 Pack Mouse Ears Scrunchies Velvet Sparkle Sequin Mouse Bows Hair Scrunchies Hair Ties Elastic Rubber Bands Ponytail Holders for Kids Women Girls Christmas Party Decoration
CellElection$10.184.7★868 rev
Disney TELETIES Mickey and Friends Medium Flat Round Hair Clip
Teleties$14.934.7★24 rev
Feilguee 50 PCS Mini Claw Clips Small Hair Clips Barrettes Hair Accessories Colorful Cute Hair Accessories for Women
Feilguee$6.904.2★34 rev
5PCS Mouse Lady Resin Hair Accessories - Vintage Barrette Clurly Hair Claws Non-Slip Clamps for Thick & Thin Hair Styling for Women & Girls
Aesnoun$7.584.1★199 rev
BOUNIQ 4 Pcs Hair Claw Clips Small Mouse Ear Hair Clips Matte 2.5 Non-Slip Jaw Clips for Thin and Medium Hair Hair Accessories for Women Girls
BOUNIQ$9.964.6★398 rev
Newest
by launch date
Disney TELETIES Mickey Mouse Shaped Tiny Flat Hair Clip
Teleties$12.947 rev
Disney TELETIES Mickey and Friends Medium Flat Round Hair Clip
Teleties$14.9324 rev
Disney TELETIES Disney Spotlight Large Flat Round Hair Clip
Teleties$16.9516 rev
Bianbaistar 3-Pack Themed Mouse Ear Velvet Scrunchies - Sequin Accent Hair Ties Elastic Ponytail Holders for Women Adults Hair Accessories for Amusement Park Holiday Party
bianbaistar$11.9114 rev
Kitsch x Star Wars Darth Vader Glitter Medium Hair Clip for Women Dark Side Galaxy-Inspired Claw Clip | Recycled Plastic Strong Secure Grip | Ideal Gifts for Women Hair Accessories for Girls
Kitsch$10.811,877 rev
Trending
90-day click momentum
4PCS Mouse Lady Thick Hair Barrette Black Red Vintage Acrylic Hair Claw Jaw Clips Hollow Non-slip Hair Clips for Mouse Ears Theme Party Hair Accessories for Women Girls Adult Kids
BBGifts$7.964.5★
Disney TELETIES Mickey Mouse Shaped Tiny Flat Hair Clip
Teleties$12.944.2★
Disney TELETIES Mickey and Friends Medium Flat Round Hair Clip
Teleties$14.934.7★
Bianbaistar 3-Pack Themed Mouse Ear Velvet Scrunchies - Sequin Accent Hair Ties Elastic Ponytail Holders for Women Adults Hair Accessories for Amusement Park Holiday Party
bianbaistar$11.914.9★
2 PACK Green Lizard Hair Claw Clips Cute Dinosaur Acetate Hair Barrette Accessories for Women Girls
Arvintas$7.094.2★
What buyers say about disney scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality clios”
“good sizing”
“Colors are beautiful”
“Worth the money”
“Exactly as pictured”
“Stayed in well”
“Very cute and held hair in place”
“are easy to put on”
“Cute gift”
“Comfortable and well made”
What buyers complain about
“band is large”
“two broke after one use”
“Not incredibly well made”
“Doesnt hold hair well”
“But all the parts are peeled off”
“cannot hold up all of your hair”
“Flimsy”
“Doesn't hold alot of hair”
“Cheap material”
“It was somewhat heavy, obviously heavier than a regular scrunchie with the bow and mini ears”
Top return reasons
Common questions
- Is disney scrunchies profitable to sell on Amazon United States?
- The niche generates $97K/yr across 101 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the disney scrunchies niche?
- 44 brands and 54 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in disney scrunchies?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.3%.
- When does demand for disney scrunchies peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the disney scrunchies niche?
- Listings span $5.66–$26.57; the average listing price is $12.63 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.