Disney Scrunchies

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

501K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

1.5%

Market size, estimated

$97Ka year

Peak month

December4.3× the quietest month

Top search term

disney hair clips115K searches a year

Listings sell for $12.63 on average, from $5.66 to $26.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.63 that is $1K to $3K a year per listing.

Average price

$12.63under the $15 to $100 sweet spot

Price range

$5.66–$26.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,842 within Clips & Barrettes. It carries 1,189 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

94%

Out of stock, average day

6.5%

Average rank

#1,842in Clips & Barrettes

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,189per listing

Listings tracked

101

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months