disney princess makeup
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.26–$34.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,310.74avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 114K searches
According to Flapen's Amazon United States niche tracking, disney princess makeup is a $50K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
disney princess makeup market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #378
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 7.0%
- Avg brand age
- 40 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
54
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
8%
- Townley Girl57%
- Lip Smacker16%
- ColourPop10%
- Disney Princess5%
- Taste Beauty2%
- Belle Maison2%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -10.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top disney princess makeup search terms
- disney princess makeup35K/yr
- princess lip gloss20K/yr
- disney lip gloss14K/yr
- ariel makeup9K/yr
- rapunzel makeup7K/yr
- toddler lipstick9K/yr
- disney princess makeup kit12K/yr
- cinderella makeup7K/yr
- princess lip gloss for little girls2K/yr
Top disney princess makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl
Townley Girl$9.504.7★1,497 rev
TownleyGirl Disney Princess Super Sparkly Lip Gloss Set 0.05 Fl Oz (Pack of 7)
Townley Girl$9.124.7★1,613 rev
Disney Princess Style Collection Girls Trendy Makeup Tote Bag Trendy Pretend Play Makeup Tools Including a Face Roller Comes with 8 Different Play Tools
Disney Princess$16.314.8★88 rev
ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Rosy Pink Mademoiselle Belle (0.24 Fl oz)
ColourPop$11.024.7★67 rev
Disney Princess Kid Makeup Set in Train Case Safe Girl Gift for Ages 3+
Townley Girl$24.964.7★4,883 rev
Newest
by launch dateColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Rosy Pink Mademoiselle Belle (0.24 Fl oz)
ColourPop$11.0267 rev
ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Pinky Lilac Courageous Rapunzel (0.24 Fl oz)
ColourPop$11.1467 rev
ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Sparkling Opal Bright Ariel (0.24 Fl oz)
ColourPop$11.0067 rev
Disney Princess Kid Makeup Set in Mini Train Case Safe for Girl Ages 3+
Townley Girl$14.35263 rev
Disney Frozen 55-Well Face Palette Eyeshadow Ages 13+
Townley Girl$10.72357 rev
Trending
90-day click momentum
The Crme Shop Disney Princesses Eyeshadow Palette - Captivating 9 Shades for Day to Night Looks | Pigmented Long-Lasting Beauty (CINDERELLA) Midnight Rush
The Crème Shop$13.804.8★
ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Rosy Pink Mademoiselle Belle (0.24 Fl oz)
ColourPop$11.024.7★
ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Sparkling Opal Bright Ariel (0.24 Fl oz)
ColourPop$11.004.7★
LUV HER Disney Princess Belle Girls Jewelry Set - Dress up 9 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+
LUV HER$22.904.8★
ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Pinky Lilac Courageous Rapunzel (0.24 Fl oz)
ColourPop$11.144.7★
What buyers say about disney princess makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift”
“A+ quality”
“Cute colors”
“Great value”
“Fun for kids”
“no weird smell”
“Just as described”
“The shimmer is pretty”
“Just the right size”
“Very easy to use”
What buyers complain about
“Horrible quality, some of the glitter things are missing on the cases, for the price and a gift, not worth it”
“Super small”
“all leaked”
“Doesnt last”
“A little pricey for what you get”
“is VERY pink tinted”
“HARD TO REMOVE”
“The glue on the plastic bubble didn't hold”
“I attempted to remove it with water and stain remover and it did not work”
“Allergens”
Top return reasons
Common questions
- Is disney princess makeup profitable to sell on Amazon United States?
- The niche generates $50K/yr across 39 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the disney princess makeup niche?
- 14 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in disney princess makeup?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Leak-Proof. The return rate is 0.9%.
- When does demand for disney princess makeup peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the disney princess makeup niche?
- Listings span $4.26–$34.59; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 4,311 reviews — the moat a new listing must climb.