Disney Princess Makeup

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

3.5%

Market size, estimated

$50Ka year

Peak month

December4.3× the quietest month

Top search term

disney princess makeup35K searches a year

Listings sell for $12.54 on average, from $4.26 to $34.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.54 that is $1K to $3K a year per listing.

Average price

$12.54under the $15 to $100 sweet spot

Price range

$4.26–$34.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.9%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #378 within Lips. It carries 4,311 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#378in Lips

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

4,311per listing

Listings tracked

39

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months