disney makeup
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.69avg listing price — sweet spot $15–$100
Review moat
Great357.5avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Price range
Good$3.88–$144.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 103K searches
According to Flapen's Amazon United States niche tracking, disney makeup is a $14K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
disney makeup market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $54K–$65K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #11,185
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 80%
- Out of stock
- 9.6%
- Avg brand age
- 38 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
58
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
17%
- wet n wild36%
- FHI Heat16%
- Townley Girl13%
- Disney9%
- Bioworld5%
- Wet Brush4%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top disney makeup search terms
- nightmare before christmas makeup41K/yr
- nightmare before christmas makeup bag11K/yr
- wet n wild nightmare before christmas10K/yr
- nightmare before christmas makeup brushes5K/yr
- nightmare before christmas perfume5K/yr
- unbrush nightmare before christmas8K/yr
- nightmare before christmas brush4K/yr
- jack skellington makeup5K/yr
- nightmare before christmas unbrush4K/yr
- wet and wild nightmare before christmas3K/yr
Top disney makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wet n wild Disney Nightmare Before Christmas Limited Edition PR Box - Coffin-Shaped Collectors Set with Eye Face & Body Makeup Color-Changing Lip Oils Tubing Mascara & More - Cruelty-Free
wet n wild$59.004.8★3,245 rev
FHI Heat UNbrush Nightmare Before Christmas Collection - Jack
FHI Heat$18.504.7★741 rev
Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl$6.794.8★371 rev
Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl
Townley Girl$9.644.8★345 rev
FHI Heat UNbrush Nightmare Before Christmas Collection - Oogie Boogie
FHI Heat$19.094.7★741 rev
Newest
by launch date
Wet Brush Detangle & Style Duo Kit Sally (Nightmare Before Christmas) - Ultra-Soft IntelliFlex Bristles - Detangling Brush Glides Through Tangles For Wet & Dry Hair 1 Hair Brush & 1 Coil Scrunchie
Wet Brush$15.1850 rev
Wet Brush Detangle & Style Duo Kit Jack Skellington (Nightmare Before Christmas) - IntelliFlex Bristles - Detangling Brush Glides Through Tangles For Wet & Dry Hair 1 Hair Brush & 1 Coil Scrunchie
Wet Brush$16.1791 rev
Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl$6.79371 rev
Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl
Townley Girl$9.64345 rev
WLWLGLUCK Portable Jack & Sally Themed Makeup Bag Before Xmas Nightmare Cosmetic Bag Jack Skellington & Sally Portable Travel Cosmetic Organizer- Cotton & Linen Water-Resistant 9.8x7 Inches
WLWLGLUCK$11.77106 rev
Trending
90-day click momentum
Disney Nightmare Before Christmas Duffle Bag | Jack Skellington & Sally 16 Travel Bag | Overnight Weekender Bag with Shoulder Strap | Ages 3+
Fast Forward$38.514.4★
wet n wild Nightmare Before Christmas Lip & Cheek Color-On Lockdown
wet n wild$3.884.0★
Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl
Townley Girl$9.644.8★
Nightmare Before Christmas The Sally Rag Doll Fragrance Perfume 3.4 fl oz
Nightmare Before Christmas$60.894.1★
Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl$6.794.8★
What buyers say about disney makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“The colors are very pretty”
“Affordable”
“Great fit”
“Great brush”
“The shimmery shades catch the light beautifully for that glamorous glow”
“the designs are super cute”
“Works as advertised”
“good durability”
“Gift”
What buyers complain about
“Bigger than you think”
“feels very cheap like its a $5 brush being upsold made from slightly better plastic than printed plastic”
“I didnt expect high-end, premium performance and it doesnt deliver that,”
“they cost a little more than I like to spend on cards”
“also breaks easily”
“I dont care for the color of either blush”
“its impossible to get off now that its raining outside”
“Came as described other than the bag was smooshed in the packaging”
“hard to apply”
“Does not glow as much”
Top return reasons
Common questions
- Is disney makeup profitable to sell on Amazon United States?
- The niche generates $14K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the disney makeup niche?
- 16 brands and 58 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in disney makeup?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 0.9%.
- When does demand for disney makeup peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the disney makeup niche?
- Listings span $3.88–$144.44; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.