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Disney Makeup

Fail

Shoppers spend an estimated $14K a year here, so Disney Makeup is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$14K/yr103K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
38%top-5 click share · 16 brands · 58 sellers

Flapen Score

Disney Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Disney Makeup is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Makeup 103K times last year and spent an estimated $14K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
0.6%
Market size, estimated
$14Ka year
Peak month
November3.1× the quietest month
Top search term
nightmare before christmas makeup41K searches a year

02 · Price

A sale here is worth $21.69.

Listings sell for $21.69 on average, from $3.88 to $144.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.69 that is $0 to $2K a year per listing.

Average price
$21.69inside the $15 to $100 sweet spot
Price range
$3.88–$144.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #11,185 within Hair Brushes. It carries 358 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
9.6%
Average rank
#11,185in Hair Brushes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
358per listing
Listings tracked
40

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Disney Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

58

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

17%

  • Brand 136%
  • Brand 216%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

Disney Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Disney Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nightmare before christmas makeup41K/yr
  • nightmare before christmas makeup bag11K/yr
  • wet n wild nightmare before christmas10K/yr
  • nightmare before christmas makeup brushes5K/yr
  • nightmare before christmas perfume5K/yr
  • unbrush nightmare before christmas8K/yr
  • nightmare before christmas brush4K/yr
  • jack skellington makeup5K/yr
  • nightmare before christmas unbrush4K/yr
  • wet and wild nightmare before christmas3K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Makeup

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Bigger than you think”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Disney Makeup questions

Answered from the same tracked data.