Disney Makeup
FailShoppers spend an estimated $14K a year here, so Disney Makeup is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $14K/yr103K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 38%top-5 click share · 16 brands · 58 sellers
Flapen Score
Disney Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Disney Makeup is stronger. Inside it, weaker.
Market
The Disney Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Disney Makeup 103K times last year and spent an estimated $14K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $14Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- nightmare before christmas makeup41K searches a year
02 · Price
A sale here is worth $21.69.
Listings sell for $21.69 on average, from $3.88 to $144.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.69 that is $0 to $2K a year per listing.
- Average price
- $21.69inside the $15 to $100 sweet spot
- Price range
- $3.88–$144.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #11,185 within Hair Brushes. It carries 358 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 93%
- Out of stock, average day
- 9.6%
- Average rank
- #11,185in Hair Brushes
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 358per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Disney Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
58
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
17%
- Brand 136%
- Brand 216%
- Brand 313%
- Brand 49%
- Brand 55%
- Brand 64%
- Open — no brand owns it (10 brands, 17%)
Demand
Disney Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Disney Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nightmare before christmas makeup41K/yr
- nightmare before christmas makeup bag11K/yr
- wet n wild nightmare before christmas10K/yr
- nightmare before christmas makeup brushes5K/yr
- nightmare before christmas perfume5K/yr
- unbrush nightmare before christmas8K/yr
- nightmare before christmas brush4K/yr
- jack skellington makeup5K/yr
- nightmare before christmas unbrush4K/yr
- wet and wild nightmare before christmas3K/yr
Reviews and returns
What reviews say buyers love and hate about Disney Makeup
We read the reviews and the return reasons for every product selling here.
“Bigger than you think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Makeup questions
Answered from the same tracked data.









