Is dish cleaner profitable to sell on Amazon United States?

The niche generates $216K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (35/100).

How competitive is the dish cleaner niche?

4 brands and 596 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dish cleaner?

Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.1%.

When does demand for dish cleaner peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 12.0× the quietest.

What does it cost to enter the dish cleaner niche?

Listings span $2.66–$16.56; the average listing price is $7.58 (sweet spot $15–$100). The average incumbent carries 32,795 reviews — the moat a new listing must climb.

dish cleaner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$216K

$216K/yr · 247K searches

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.58

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$2.66–$16.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad32,794.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dish cleaner is a $216K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dish cleaner market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $190K–$227K; units × avg price
Conversion rate: 11.5%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

596

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Gain48%
Mrs. MEYER'S42%
Dawn8%
Ajax2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 12.0×

Open Trend

Top dish cleaner search terms

gain dish soap103K/yr -14.5%9.1% conv.
gain dishwashing liquid28K/yr -18.2%7.8% conv.
mrs meyers peony14K/yr +15.9%7.3% conv.
dish soap gain16K/yr -8.6%8.9% conv.
meyers peony9K/yr +24.1%9.9% conv.
mrs meyers hand soap peony6K/yr +36.3%20.6% conv.
gain dish detergent7K/yr +15.5%8.6% conv.
hand and dish soap7K/yr -1.1%0.2% conv.
meyers hand soap peony6K/yr +36.4%21.1% conv.
dish and hand soap6K/yr +11.6%0.9% conv.

All search terms

Top dish cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gain Ultra Liquid Dish Soap Dishwashing Liquid Grease Removal Original Scent 38 Fl Oz (Pack of 1)

Gain$3.704.7★6,527 rev

MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz

Mrs. MEYER'S$8.904.8★417 rev

MRS. MEYERS CLEAN DAY Hand Soap Peony Scent 12.5 Fl Oz Bottle - 3 Pack

Mrs. MEYER'S$12.334.8★111,606 rev

Gain Ultra Bleach Alternative Dishwashing Liquid Dish Soap Honey Berry Hula 21.6 fl oz

Gain$3.704.7★8,391 rev

MRS. MEYERS CLEAN DAY Hand Soap Peony Scent 12.5 Fl Oz Bottle

Mrs. MEYER'S$4.564.7★23,877 rev

Newest

by launch date

Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz

Dawn$8.24120,638 rev

5mo ago

Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz

Dawn$3.72500 rev

5mo ago

Ajax Ultra Liquid Dish Soap with Fabuloso Watermelon Scent Fights Grease and Stuck-On Stains Deep Cleaning Action Mess-Free Easy-Flip Cap 52 fl oz Bottle

Ajax$4.0014,972 rev

1y ago

Dawn Gentle Clean EZ-Squeeze Dishwashing Liquid Dish Soap Pomegranate and Rose Water Scent 24.3 fl oz

Dawn$4.982,895 rev

1y ago

MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz

Mrs. MEYER'S$8.90417 rev

5y ago

What buyers say about dish cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Refreshing scent”

Value For Money15%

“Fair price”

Ease Of Cleaning12%

“cleans up beautifully”

Quality-Overall8%

“Excellent product”

De-Grease8%

“Cuts grease”

Size-Overall3%

“It is soo big lol I am so happy”

Advertised Vs Actual Product3%

“As Advertised”

Ease Of Use3%

“Perfect comes in handy”

Cleansing2%

“Cleans Wonderfully”

Efficiency2%

“THE EFFICIENCY OF THE PRODUCT”

What buyers complain about

Smell18%

“Smells strange”

Size-Overall15%

“Bottle way smaller than expected”

Leak-Proof5%

“came leaking”

Ease Of Cleaning5%

“Hard to squeeze cleans and smells good”

Value For Money4%

“Too expensive”

Ease Of Use4%

“can be a little awkward to pour”

Dilute/Watery3%

“Changed product- watery”

Thickness2%

“It's as thick as dish soap”

Color2%

“The color was different”

De-Grease2%

“Does cut grease”

Top return reasons

Leak-Proof31%

Smell20%

Size-Overall17%

Advertised Vs Actual Product9%

Value For Money7%

Color3%

Dilute/Watery2%

Product Condition1%

Functionality-Overall1%

Moist/Dry1%

Common questions

Is dish cleaner profitable to sell on Amazon United States?: The niche generates $216K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (35/100).
How competitive is the dish cleaner niche?: 4 brands and 596 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dish cleaner?: Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.1%.
When does demand for dish cleaner peak?: Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 12.0× the quietest.
What does it cost to enter the dish cleaner niche?: Listings span $2.66–$16.56; the average listing price is $7.58 (sweet spot $15–$100). The average incumbent carries 32,795 reviews — the moat a new listing must climb.