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Dip Powder Nail Kit

Maybe

Shoppers spend an estimated $1.6M a year here. But demand is soft, at -14.9% this quarter, so Dip Powder Nail Kit is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$1.6M/yr4.0M searches / yr
90-day growth
-14.9%search demand this quarter
Competition
39%top-5 click share · 12 brands · 22 sellers

Flapen Score

Dip Powder Nail Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Dip Powder Nail Kit is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dip Powder Nail Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Dip Powder Nail Kit 4.0M times last year and spent an estimated $1.6M. The top 5 brands take 88% of clicks. Demand peaks in Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
2.0%
Market size, estimated
$1.6Ma year
Peak month
July1.8× the quietest month
Top search term
dip powder nail kit1.2M searches a year

02 · Price

A sale here is worth $19.15.

Listings sell for $19.15 on average, from $7.93 to $49.37. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $19.15 that is $29K to $38K a year per listing.

Average price
$19.15inside the $15 to $100 sweet spot
Price range
$7.93–$49.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$38K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #60 within Dip Manicure. It carries 5,194 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#60in Dip Manicure
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
5,194per listing
Listings tracked
44

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dip Powder Nail Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

22

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

39%

Top 20: 75%

Open market

10%

  • Brand 145%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Dip Powder Nail Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Dip Powder Nail Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dip powder nail kit1.2M/yr
  • dip powder565K/yr
  • nail dip powder kit397K/yr
  • nail dip powder272K/yr
  • dip nail kit188K/yr
  • dip nails powder starter kit141K/yr
  • nailboo150K/yr
  • nail dip106K/yr
  • azure beauty dip powder118K/yr
  • dip powder colors100K/yr

Reviews and returns

What reviews say buyers love and hate about Dip Powder Nail Kit

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
1.6%of orders come back
“broke right away”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dip Powder Nail Kit questions

Answered from the same tracked data.