dior sauvage cologne for men
Worth a lookShows a $10.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$10.0M$10.0M/yr · 3.7M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$121.31avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$21.54–$229.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,161.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dior sauvage cologne for men is a $10.0M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
dior sauvage cologne for men market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $7.3M–$9.7M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #240
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 56%
- Out of stock
- 1.0%
- Avg brand age
- 69 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Dior79%
- CHRISTIAN DIOR16%
- TKBJ3%
- NovoGlow2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top dior sauvage cologne for men search terms
- dior sauvage1.3M/yr
- sauvage dior for men948K/yr
- savage dior for men491K/yr
- sauvage193K/yr
- dior sauvage eau de parfum72K/yr
- sauvage dior111K/yr
- dior cologne for men101K/yr
- sauvage cologne for men43K/yr
- perfume dior para hombre44K/yr
- dior cologne42K/yr
Top dior sauvage cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sauvage by Christian Dior for Men 0.34 oz Eau de Parfum Travel Size
Dior$45.523.9★417 rev
CHRISTIAN DIOR Sauvage For Men Eau De Toilette Spray 6.8 Ounce
CHRISTIAN DIOR$177.694.6★34,980 rev
Christian Dior Sauvage Eau De Toilette Spray 2 Fl Oz/ 60 Ml for Men By Christian Dior
Dior$111.344.6★34,980 rev
Dior Sauvage Parfum Spray for Men 3.4 Ounces
Dior$155.274.5★3,858 rev
Dior Eau de Toilette for Men 2 Ounce 60 ml
Dior$110.094.6★34,980 rev
Newest
by launch date
TKBJ D.Sauvaange Elixir for Men Long Lasting Refreshing & Woody Spicy Cologne Premium Daily Fragrance for Men 3.4 Fl Oz (Inspired by Sauvge)
TKBJ$89.017 rev
Dior Sauvage Eau Forte Parfum Mini Splash 0.34 Oz Miniature Travel Size
Dior$41.48195 rev
Sauvage by Christian Dior for Men 0.34 oz Eau de Parfum Travel Size
Dior$45.52417 rev
TKBJ Cologne for Men Eau de Parfum Spray 3.4 Fl Oz / 100ml Fresh Spicy Woody Mens Fragrance with Citrus Bergamot Pepper & Amber Woods Long Lasting Perfume for Men Daily Wear & Gift
TKBJ$83.82111 rev
Salvage for Men 3.4 Oz Mens Eau De Toilette Spray Refreshing & Warm Masculine Scent for Daily Use Mens Casual Cologne Great Holiday Gift Smell Fresh All Day A Gift for Any Occasion
NovoGlow$21.547,333 rev
Trending
90-day click momentumTKBJ D.Sauvaange Elixir for Men Long Lasting Refreshing & Woody Spicy Cologne Premium Daily Fragrance for Men 3.4 Fl Oz (Inspired by Sauvge)
TKBJ$89.012.5★
Christian Dior Sauvage Eau De Toilette Spray for Men 3.4 Fluid Ounce
Dior$132.984.6★
Sauvage by Christian Dior for Men 0.34 oz Eau de Parfum Travel Size
Dior$45.523.9★
Dior sauvage elixir 60ml
Dior$174.374.6★
Christian Dior Sauvage Eau De Toilette Spray 2 Fl Oz/ 60 Ml for Men By Christian Dior
Dior$111.344.6★
What buyers say about dior sauvage cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Good price”
“Decent cologne, and it last about 4 hours from a few feet”
“Awesome Gift”
“lasts all day”
“It was as advertised”
“This is the perfect size as it can get through on your carry on”
“Not difficult or complicated at all”
“Easy application Kelowna is stronger than toilet water”
“Elegant and seductive”
What buyers complain about
“The scent is weak”
“Extremely small”
“expensive”
“Image of product is misleading”
“The quality was poor”
“not lasting”
“But it smells like alcohol”
“Bottle/sprayer leaks”
“seemed as if it was watered down”
“Not as strong”
Common questions
- Is dior sauvage cologne for men profitable to sell on Amazon United States?
- The niche generates $10.0M/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dior sauvage cologne for men niche?
- 4 brands and 67 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dior sauvage cologne for men?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- When does demand for dior sauvage cologne for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the dior sauvage cologne for men niche?
- Listings span $21.54–$229.43; the average listing price is $121.31 (sweet spot $15–$100). The average incumbent carries 11,161 reviews — the moat a new listing must climb.