Dior Nail Glow

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

1.2%

Market size, estimated

$52Ka year

Peak month

February5.7× the quietest month

Top search term

dashing diva gel polish53K searches a year

Listings sell for $12.17 on average, from $4.05 to $36.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.17 that is $0 to $1K a year per listing.

Average price

$12.17under the $15 to $100 sweet spot

Price range

$4.05–$36.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #742 within Gel Polish. It carries 1,593 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#742in Gel Polish

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

1,593per listing

Listings tracked

81

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months