dior lipstick
Launch itA $5.3M/yr market growing +11.8% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$5.3M$5.3M/yr · 2.1M searches
Avg price
Incredible$29.84avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$12.62–$103.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,265.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dior lipstick is a $5.3M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Launch it — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dior lipstick market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- $4.5M–$6.0M
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.6%
- Avg brand age
- 72 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
0%
- Lancôme90%
- Estée Lauder4%
- LAURA GELLER NEW YORK4%
- Yves Saint Laurent3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 6.3×
Top dior lipstick search terms
- lancome942K/yr
- lancome mascara577K/yr
- ysl mascara72K/yr
- estee lauder mascara71K/yr
- dior mascara65K/yr
- laura geller mascara59K/yr
- lancome mascara black43K/yr
- lancme41K/yr
- lancome definicils mascara black29K/yr
- lancome waterproof mascara22K/yr
Top dior lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lancme Lash Idle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume Length & Lift - Smudge Proof & Up To 24H Wear - Black
Lancôme$19.844.5★10,286 rev
Lancme Dfinicils Defining & Lengthening Mascara Lengthen & Define Lashes Vitamin B5 Enriched Smudge and Clump-Free Non-Flaking Formula Gentle for Sensitive Eyes Black Mascara
Lancôme$26.074.5★5,570 rev
Lancme Monsieur Big Mascara Instant Volume Mascara with False Lash Effect Up to 12x More Volume & 24-Hour Wear - Volumizing & Lengthening - Smudge & Flake Free Black
Lancôme$20.624.4★7,286 rev
Lancme Hypnse Drama Extreme Volumizing Mascara - Up to 17x More Volume - Up to 24HR Wear- Lengthening & Volumizing - Dramatic Lash Look - Ultra Black - Suitable for Sensitive Eyes
Lancôme$24.914.4★2,064 rev
Lancme Gnifique Ultimate Recovery Serum Anti-Aging Face Serum Advanced Skin Repair Formula Hyaluronic Acid Moisture Barrier Repair Radiance & Firmness Hydrate & Plump 1 fl. oz
Lancôme$62.044.7★887 rev
Newest
by launch date
Lancme Curl Goddess Mascara 01 Black Volumizing & Curling Mascara for Dramatic Lashes 1.5x Curl Boost +800% Volume 30H Hold Clump-Free Weightless Fanned-Out Lashes Full Size
Lancôme$29.53417 rev
Lancme Lash Idle Flutter Extension Lash-Lengthening Mascara - Black Mascara for Instant Lash Extension Look - Clump & Flake Resistant Up To 24H Wear Weightless Feel - Black- Travel Size
Lancôme$13.531,431 rev
Lancme Lash Idle Flutter Extension Lash-Lengthening Mascara - Black Mascara for Instant Lash Extension Look - Clump & Flake Resistant Up To 24H Wear - Black
Lancôme$23.381,431 rev
Lancme Gnifique Ultimate Recovery Serum Anti-Aging Face Serum Advanced Skin Repair Formula Hyaluronic Acid Moisture Barrier Repair Radiance & Firmness Hydrate & Plump 1 fl. oz
Lancôme$62.04887 rev
Lancme Gnifique Ultimate Recovery Serum Refillable Anti-Aging Face Serum Advanced Skin Repair Formula Hyaluronic Acid Moisture Barrier Repair Radiance & Firmness Hydrate & Plump 1.69 fl. oz
Lancôme$85.38887 rev
Trending
90-day click momentumLancme Gnifique Ultimate Recovery Serum Anti-Aging Face Serum Advanced Skin Repair Formula Hyaluronic Acid Moisture Barrier Repair Radiance & Firmness Hydrate & Plump 1 fl. oz
Lancôme$62.044.7★
Yves Saint Laurent YSL Lash Clash Mascara Volume Extreme - MINI TRAVEL SIZE - SMALL 2 ML 0.06 FL OZ
Yves Saint Laurent$21.204.3★
Lancme Monsieur Big Mascara Instant Volume Mascara with False Lash Effect Up to 12x More Volume & 24-Hour Wear - Volumizing & Lengthening Mascara - Smudge & Flake Free Black - Travel Size
Lancôme$12.914.4★
Lancme Curl Goddess Mascara 01 Black Volumizing & Curling Mascara for Dramatic Lashes 1.5x Curl Boost +800% Volume 30H Hold Clump-Free Weightless Fanned-Out Lashes Full Size
Lancôme$29.533.8★
Lancme Dfinicils Defining & Lengthening Mascara Lengthen & Define Lashes Vitamin B5 Enriched Smudge and Clump-Free Non-Flaking Formula Gentle for Sensitive Eyes Black Mascara
Lancôme$26.074.5★
What buyers say about dior lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality with nice volume”
“Great value”
“Fantastic for mature eyelash”
“No smudges”
“Goes on smooth”
“Easy to apply”
“Easy to go on”
“Great color”
“Used this for years”
“It will help with making things fit”
What buyers complain about
“Expensive”
“Too dry”
“Its difficult to take off”
“Not as good a product as I expected”
“Too thick”
“It is not smudge proof”
“Not a great mascara for me”
“Made my eyes itchy”
“nothing works”
“no where near what the photos show”
Top return reasons
Common questions
- Is dior lipstick profitable to sell on Amazon United States?
- The niche generates $5.3M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Launch it (61/100).
- How competitive is the dior lipstick niche?
- 4 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dior lipstick?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Ease Of Use. The return rate is 1.1%.
- When does demand for dior lipstick peak?
- Demand peaks in Jun–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the dior lipstick niche?
- Listings span $12.62–$103.48; the average listing price is $29.84 (sweet spot $15–$100). The average incumbent carries 3,266 reviews — the moat a new listing must climb.