Dior Lipstick

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

8.4%

Market size, estimated

$5.3Ma year

Peak month

June6.3× the quietest month

Top search term

lancome942K searches a year

Listings sell for $29.84 on average, from $12.62 to $103.48. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $29.84 that is $149K to $179K a year per listing.

Average price

$29.84inside the $15 to $100 sweet spot

Price range

$12.62–$103.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$149K–$179K

Returns

1.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #132 within Eyes. It carries 3,266 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#132in Eyes

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,266per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months