dior lip oil
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$37.55avg listing price — sweet spot $15–$100
Price range
Great$6.32–$61.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$374K$374K/yr · 922K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,027.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dior lip oil is a $374K/yr Amazon United States market (922K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
dior lip oil market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $376K–$469K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #479
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 50%
- Out of stock
- 5.3%
- Avg brand age
- 44 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
89
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
0%
- Dior88%
- GECOMO5%
- e.l.f.3%
- Lancôme2%
- LANEIGE1%
- EADEM1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 3.2×
Top dior lip oil search terms
- dior lip gloss229K/yr
- dior lip oil262K/yr
- dior lip74K/yr
- gloss dior87K/yr
- dior addict lip glow49K/yr
- dior lip glow37K/yr
- dior gloss28K/yr
- lip gloss dior25K/yr
- dior addict lip maximizer16K/yr
- gloss dior original22K/yr
Top dior lip oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dior Addict Lip Maximizer Lip Plumping Gloss # 001 PINK (MINI/SMALL/SAMPLE SIZE/TRAVEL SIZE) 2 ml / 0.06 fl oz- (NOTE THIS IS VERY SMALL) - 0106
Dior$22.413.0★90 rev
Dior Addict Lip Maximizer - 013 Beige by Christian Dior for Women - 0.2 oz Lip Gloss
Dior$41.394.6★1,545 rev
Christian Dior Addict Lip Glow Oil - 007 Raspberry Women Lip Oil 0.2 oz
Dior$42.224.6★1,428 rev
Dior Addict Lip Glow by Christian Dior in Sheer Natural Pink
Dior$53.554.5★2,978 rev
Christian Addict Lip Maximizer Plumping Gloss Hydration #001 Pink 0.2 Ounce
Dior$40.794.6★1,545 rev
Newest
by launch dateDior Addict Lip Maximizer Lip Plumping Gloss # 001 PINK (MINI/SMALL/SAMPLE SIZE/TRAVEL SIZE) 2 ml / 0.06 fl oz- (NOTE THIS IS VERY SMALL) - 0106
Dior$22.4190 rev
Lancme Lip Idle Squalane-12 Butterglow Hydrating Lip Balm Instant Shine 24H Hydration and Buildable Color for Smooth & Moisturized Lips - 10 Pink H LA LA
Lancôme$26.541,689 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Rose Envy
e.l.f.$8.6729,517 rev
Dior Addict Lip Maximizer Plumping Gloss (051 Nude Bloom)
Dior$61.0619 rev
Christian Dior Addict Lip Glow #001 Pink 3.2 g
Dior$49.24429 rev
Trending
90-day click momentum
Dior Addict Lip Maximizer - 018 Intense Spice by Christian Dior for Women - 0.2 oz Lip Gloss
Dior$41.764.6★
Dior Addict Lip Maximizer - 013 Beige by Christian Dior for Women - 0.2 oz Lip Gloss
Dior$41.394.6★
Dior Addict Lip Glow Color Awakening Lip Balm 0.11 oz
Dior$50.234.5★
Dior Addict Lip Maximizer - 024 Intense Brick by Christian Dior for Women - 0.2 oz Lip Gloss
Dior$39.224.6★
Dior Addict Lip Maximizer - 028 Dior 8 Intense by Christian Dior for Women - 0.2 oz Lip Gloss
Dior$47.024.6★
What buyers say about dior lip oil
What buyers praise and complain about, mined from review topics.What buyers love
“Cute color”
“Soft and Smooth”
“hydrating”
“These lip balms smell absolutely amazing”
“lots of shine”
“the bottle is also quality and really pretty”
“I think its definitely worth the price”
“the texture is smooth”
“Love the applicator”
“It does what it says it will do”
What buyers complain about
“Color did not match”
“Small small”
“Little pricey”
“its quite sticky”
“weird chemical smell”
“Bottle leaks out your product”
“It doesnt last very long”
“Goes on dry”
“Product may burn your lips”
“Did not like to greasy”
Top return reasons
Common questions
- Is dior lip oil profitable to sell on Amazon United States?
- The niche generates $374K/yr across 34 tracked products. 90-day search growth is -11.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the dior lip oil niche?
- 6 brands and 89 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in dior lip oil?
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 0.9%.
- When does demand for dior lip oil peak?
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the dior lip oil niche?
- Listings span $6.32–$61.06; the average listing price is $37.55 (sweet spot $15–$100). The average incumbent carries 3,027 reviews — the moat a new listing must climb.