Dior Eyeshadow Palette

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-21.8%

Conversion, latest week

2.8%

Market size, estimated

$88Ka year

Peak month

January1.7× the quietest month

Top search term

younique mascara26K searches a year

Listings sell for $34.75 on average, from $11.25 to $51.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.75 that is $0 to $3K a year per listing.

Average price

$34.75inside the $15 to $100 sweet spot

Price range

$11.25–$51.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.7%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #1,175 within Eyes. It carries 609 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

75%

Out of stock, average day

35.4%

Average rank

#1,175in Eyes

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

609per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months