dior eyeshadow palette
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.75avg listing price — sweet spot $15–$100
Price range
Great$11.25–$51.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good608.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$88K$88K/yr · 89K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dior eyeshadow palette is a $88K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dior eyeshadow palette market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $70K–$87K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,175
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 63%
- Out of stock
- 35.4%
- Avg brand age
- 56 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Younique73%
- Lagure13%
- Yonique10%
- Neenoxtub3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top dior eyeshadow palette search terms
- younique mascara26K/yr
- younique32K/yr
- younique makeup17K/yr
- younique foundation11K/yr
- younique products2K/yr
- younique mascara 4d fiber lashes1K/yr
Top dior eyeshadow palette products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOODSTRUCK EPIC 4D one-step fiber mascara
Younique$46.904.7★19 rev
400x Silk Fiber Lash Mascara - Best for Thickening & Lengthening Eyelashes - Premium Quality Last All Day Waterproof Smudge proof Hypoallergenic - Includes Carry Case
Lagure$28.843.9★1,072 rev
Younique Touch Stick Foundation | Scarlet | Makeup Marvel for Flawless Beauty | Full Coverage Foundation Concealer & Highlighter | Velvety Finish | Nourishing Skin Care & Sculpting Contour Stick
Younique$49.873.6★4 rev
Younique MOODSTRUCK EPIC Twisted Mascara | Dual Wand | Volume Length & Curl | Infused with Keratin Biotin and Argan Oil | Long Lasting and Voluminous Mascara | Dramatic Lash Makeup
Younique$35.493.9★34 rev
YOUNIQUE Complexion Plus Pressed Powder Foundation | Organza | 6g | Full Coverage | Long-Lasting | Matte Finish | For Dry and Mature Skin | Hyaluronic Acid | Kaolin | Shea Butter
Younique$45.324.8★10 rev
Newest
by launch dateMOODSTRUCK EPIC 4D one-step fiber mascara
Younique$46.9019 rev
YOUNIQUE TOUCH Skin Solution Concealer | Cypress | Full-Coverage & Long-Lasting Wear | Nourishing Formula with Caffeine Vitamin E & Hyaluronic Acid | Seamless Matte Finish
Younique$36.1627 rev
Yonique Two Piece High Waisted Swimsuits - Women Tummy Control Bikini Modest Bathing Suit 2PC 2025 Black XL
Yonique$33.86609 rev
Younique Touch Stick Foundation | Scarlet | Makeup Marvel for Flawless Beauty | Full Coverage Foundation Concealer & Highlighter | Velvety Finish | Nourishing Skin Care & Sculpting Contour Stick
Younique$49.874 rev
Younique MOODSTRUCK EPIC Lash Primer | 10mL | White Lash Primer for Mascara | Curling and Lengthening | Lash Lift | Mascara Makeup Primer | Separates Lashes and Boosts Lash Look
Younique$31.8111 rev
Trending
90-day click momentumYonique Two Piece High Waisted Swimsuits - Women Tummy Control Bikini Modest Bathing Suit 2PC 2025 Black XL
Yonique$33.864.3★
Yonique Womens Blouson Tankini Top No Bottom Loose Fit Swim Top Modest Tank Top Pink&Floral XL
Yonique$28.384.4★
Yonique Women Two Piece Bathing Suits Push Up Bikini Set Halter Swimsuit Vintage Swimwear Hot Pink L
Yonique$34.394.4★
Yonique Womens Two Piece High Waisted Bikini Set Tummy Control Swimsuit Full Coverage Bathing Suit Black L
Yonique$31.444.2★
YOUNIQUE TOUCH Skin Solution Concealer | Velvet | Full-Coverage & Long-Lasting Wear | Nourishing Formula with Caffeine Vitamin E & Hyaluronic Acid | Seamless Matte Finish
Younique$37.074.7★
What buyers say about dior eyeshadow palette
What buyers praise and complain about, mined from review topics.What buyers love
“This does make my lashes longer”
“These also come in a variety of colors as well”
“Decent”
“Fit perfect”
“Its very flattering”
“Cute and comfortable- a real winner”
“Nice material”
“the girls were very secure”
“The bra area is lightweight”
“It has some stretch”
What buyers complain about
“this one just made my lashes look super clumpy”
“Didnt fit as expected”
“MASCARA TUBES WERE BOTH DRY”
“DIDNT WORK”
“very ordinary material”
“Not what it was described”
“Bummed the price went up so much on here though”
“It can be irritating if used to access”
“It can be irritating if used to access”
Top return reasons
Common questions
- Is dior eyeshadow palette profitable to sell on Amazon United States?
- The niche generates $88K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the dior eyeshadow palette niche?
- 4 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dior eyeshadow palette?
- Top complaints mined from reviews: Eyelash Quality, Size-Overall, Moist/Dry. The return rate is 5.7% — above our launch gate.
- When does demand for dior eyeshadow palette peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the dior eyeshadow palette niche?
- Listings span $11.25–$51.05; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.