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Dior Blush

Fail

The top 5 products take 100% of clicks, so Dior Blush is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$428K/yr343K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 40 sellers

Flapen Score

Dior Blush against its category

The dotted line is the Beauty & Personal Care average. Past it, Dior Blush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dior Blush market on Amazon at a glance

Shoppers on Amazon United States searched for Dior Blush 343K times last year and spent an estimated $428K. All 4 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $428K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
2.9%
Market size, estimated
$428Ka year
Peak month
August1.8× the quietest month
Top search term
dior highlighter37K searches a year

02 · Price

A sale here is worth $42.33.

Listings sell for $42.33 on average, from $9.25 to $70.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $42.33 that is $11K to $21K a year per listing.

Average price
$42.33inside the $15 to $100 sweet spot
Price range
$9.25–$70.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #134 within Face. It carries 128 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
23.1%
Average rank
#134in Face
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
128per listing
Listings tracked
5

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dior Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 235%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Dior Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Dior Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dior highlighter37K/yr
  • tarte glow wardrobe palette77K/yr
  • iluminador dior26K/yr
  • dior palette22K/yr
  • dior backstage glow face palette20K/yr
  • dior highlighter palette22K/yr
  • anastasia highlighter11K/yr
  • dior iluminador7K/yr
  • tarte highlighter palette14K/yr
  • tarte glow wardrobe highlighting eye & cheek palette27K/yr

Reviews and returns

What reviews say buyers love and hate about Dior Blush

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
20%of negative reviews mention “Color”
1.1%of orders come back
“Disappointed with color pay off”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dior Blush questions

Answered from the same tracked data.