Is dior profitable to sell on Amazon United States?

The niche generates $8.6M/yr across 54 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the dior niche?

11 brands and 131 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in dior?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.8%.

When does demand for dior peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the dior niche?

Listings span $6.99–$4930.91; the average listing price is $248.93 (sweet spot $15–$100). The average incumbent carries 3,479 reviews — the moat a new listing must climb.

dior

Worth a look

Shows a $8.6M/yr market, but prices mostly outside the sweet spot ($6.99–$4930.91) keeps it on the watch list.

Market size

Incredible$8.6M

$8.6M/yr · 4.3M searches

Competition

Great30%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$248.93

avg listing price — sweet spot $15–$100

Review moat

Okay3,479.13

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$6.99–$4930.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, dior is a $8.6M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dior market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $7.5M–$10.0M; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,415
Page quality: 0%
Prime: 94%
Sponsored: 63%
Out of stock: 1.5%
Avg brand age: 62 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

131

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

30%

Top 20: 71%

Open market

Dior78%
Charlotte Tilbury5%
WHAT GOES AROUND COMES AROUND5%
kate spade new york3%
Rmerom3%
Kiko Milano2%
Open — no brand owns it (5 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top dior search terms

dior1.6M/yr +11.8%0.1% conv.
miss dior399K/yr +6.3%0.9% conv.
dior makeup426K/yr -7.6%0.2% conv.
miss dior perfume for women453K/yr -14.0%1.2% conv.
dior perfume230K/yr +14.6%0.6% conv.
dior perfume for women281K/yr -31.0%0.6% conv.
charlotte tilbury lipstick120K/yr +63.0%1.5% conv.
christian dior140K/yr -2.4%0.1% conv.
miss dior blooming bouquet88K/yr +23.4%1.3% conv.
miss dior perfume119K/yr -25.5%0.9% conv.

All search terms

Top dior products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dior Miss Dior Blooming Bouquet for Women Eau de Toilette Splash 0.17 Ounce

Dior$21.364.0★1,162 rev

Christian Dior Dior Backstage Glow Face Pallete - 004 Rose Gold Makeup Women 0.35 oz

Dior$70.224.2★155 rev

Miss Dior by Christian Dior for Women - 2.7 oz Parfum Spray

Dior$165.204.4★84 rev

Dior Miss Eau de Parfum 50ml

Dior$133.484.5★344 rev

Miss Dior by Christian Dior for Women - 1.7 oz Parfum Spray

Dior$135.604.7★89 rev

Newest

by launch date

kate spade new york Girlie Pearlie Mini Bow Bracelet

kate spade new york$37.2335 rev

6mo ago

Dior Miss Parfum for Women

Dior$33.8161 rev

8mo ago

Dior Womens Pre-Loved Blue Denim Flight Saddle Bag Denim One Size

WHAT GOES AROUND COMES AROUND$4930.910 rev

9mo ago

Charlotte Tilbury Matte Revolution Lipstick - Long Lasting Matte Lipstick Giftable Beauty Essential with Buildable Color & Lip-Loving Ingredients - Creamy Easy to Blend Formula - Pillow Talk Original

Charlotte Tilbury$31.812,424 rev

11mo ago

Dior Womens Pre-Loved Multi Trotter Rasta Double Saddle Bag Multi One Size

WHAT GOES AROUND COMES AROUND$2749.670 rev

11mo ago

What buyers say about dior

What buyers praise and complain about, mined from review topics.

What buyers love

Smell34%

“Amazing scent”

Color16%

“The colors are beautiful”

Quality-Overall6%

“Excellent quality”

Value For Money5%

“Great price”

Soft Feel4%

“Creamy and beautiful”

Brightness/Shine/Glow3%

“It has just the right shine”

Durability3%

“it stays on for hours”

Advertised Vs Actual Product2%

“Exactly as pictured”

Moist/Dry2%

“Very hydrating”

Gifting Purpose2%

“Great for gifting”

What buyers complain about

Size-Overall30%

“SO small”

Value For Money16%

“Not worth the cost”

Smell10%

“Very overpowering scent, beware”

Color6%

“Color off”

Advertised Vs Actual Product4%

“Nothing Like the Picture”

Durability3%

“Wont last a week”

Quality-Overall2%

“These look very cheap”

Brightness/Shine/Glow2%

“not as sparkly as I thought”

Moist/Dry1%

“Not what Id hoped— Disappointedly dry to apply”

Allergies1%

“have to dab the skin which is annoying”

Top return reasons

Color48%

Size-Overall15%

Advertised Vs Actual Product12%

Product Condition3%

Shape/Style3%

Moist/Dry3%

Quality-Overall3%

Value For Money2%

Functionality-Overall1%

Brightness/Shine/Glow1%

Common questions

Is dior profitable to sell on Amazon United States?: The niche generates $8.6M/yr across 54 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the dior niche?: 11 brands and 131 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in dior?: Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.8%.
When does demand for dior peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the dior niche?: Listings span $6.99–$4930.91; the average listing price is $248.93 (sweet spot $15–$100). The average incumbent carries 3,479 reviews — the moat a new listing must climb.