Dior

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.6M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

0.8%

Market size, estimated

$8.6Ma year

Peak month

December1.8× the quietest month

Top search term

dior1.6M searches a year

Listings sell for $248.93 on average, from $6.99 to $4930.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $248.93 that is $124K to $187K a year per listing.

Average price

$248.93above the $15 to $100 sweet spot

Price range

$6.99–$4930.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$124K–$187K

Returns

1.8%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,415 within Women's. It carries 3,479 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

94%

Out of stock, average day

1.5%

Average rank

#1,415in Women's

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,479per listing

Listings tracked

54

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

62 months