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Dimethicone

Maybe

Products sell for $22.54 on average, inside the sweet spot. But the top 5 brands take 94% of clicks, so Dimethicone is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$141K/yr84K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
70%top-5 click share · 8 brands · 32 sellers

Flapen Score

Dimethicone against its category

The dotted line is the Beauty & Personal Care average. Past it, Dimethicone is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimethicone market on Amazon at a glance

Shoppers on Amazon United States searched for Dimethicone 84K times last year and spent an estimated $141K. The top 5 brands take 94% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
7.4%
Market size, estimated
$141Ka year
Peak month
July1.4× the quietest month
Top search term
dimethicone65K searches a year

02 · Price

A sale here is worth $22.54.

Listings sell for $22.54 on average, from $8.63 to $74.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.54 that is $6K to $11K a year per listing.

Average price
$22.54inside the $15 to $100 sweet spot
Price range
$8.63–$74.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #371 within Oils. It carries 373 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#371in Oils
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
373per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Dimethicone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

32

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Brand 132%
  • Brand 227%
  • Brand 316%
  • Brand 411%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Dimethicone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dimethicone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimethicone65K/yr
  • dimethicone oil17K/yr
  • dimeticona3K/yr

Reviews and returns

What reviews say buyers love and hate about Dimethicone

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Leak-Proof”
1.1%of orders come back
“it leaked all over the cardboard box”
A buyer, on “Leak-Proof”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Dimethicone questions

Answered from the same tracked data.