Diffuser Hair Dryer

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.1M a year.

Searches, last 12 months

6.2M

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

4.0%

Market size, estimated

$8.1Ma year

Peak month

December1.7× the quietest month

Top search term

diffuser hair dryer1.7M searches a year

Listings sell for $32.13 on average, from $12.26 to $93.23. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $32.13 that is $193K to $257K a year per listing.

Average price

$32.13inside the $15 to $100 sweet spot

Price range

$12.26–$93.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$193K–$257K

Returns

3.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #24 within Hair Dryers & Accessories. It carries 12,387 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#24in Hair Dryers & Accessories

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

12,387per listing

Listings tracked

27

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months