Dieux Instant Angel Moisturizer

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

7.8%

Market size, estimated

$8.7Ma year

Top search term

prequel skincare1.1M searches a year

Listings sell for $24.54 on average, from $12.02 to $67.58. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $24.54 that is $245K to $307K a year per listing.

Average price

$24.54inside the $15 to $100 sweet spot

Price range

$12.02–$67.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

$245K–$307K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #114 within Face Mists. It carries 1,775 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#114in Face Mists

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,775per listing

Listings tracked

27

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

49 months