dieux instant angel moisturizer
Launch itA $8.7M/yr market growing +5.5% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$8.7M$8.7M/yr · 4.6M searches
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$12.02–$67.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,774.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dieux instant angel moisturizer is a $8.7M/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dieux instant angel moisturizer market data
- Units sold / yr
- 300K–400K
- avg 10,000–12,500/product
- Revenue / yr
- $7.4M–$9.8M
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Avg brand age
- 49 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- Prequel46%
- Tower 2836%
- Magic Molecule17%
- SkinSmart Antimicrobial1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 41 weeks — +5.5% search growth over the last 90 days.Top dieux instant angel moisturizer search terms
- prequel skincare1.1M/yr
- prequel996K/yr
- tower 281.1M/yr
- tower 28 spray372K/yr
- magic molecule spray349K/yr
- prequel hypochlorous acid spray81K/yr
- magic molecule86K/yr
- tower100K/yr
- tower2864K/yr
- prequel travel size29K/yr
Top dieux instant angel moisturizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tower 28 SOS Daily Rescue Facial Spray - Hypochlorous Acid Spray to Help Visibly Calm + Soothe Sensitive Skin - Purifying Face Toner - Everyday Skin Care Essential (4 oz)
Tower 28$27.954.6★5,116 rev
Prequel Skin Universal Skin Solution Hypochlorous Acid Spray for Face and Body. Fine Mist HOCL Facial Cleanser and Dermal Spray with Minerals & Electrolyzed Water - pH-Stabilized Care. 4oz
Prequel$16.024.4★1,291 rev
Magic Molecule Hypochlorous Acid Spray for Breakout-Prone Skin Eczema & Itchy Rashes | Helps 50+ Dermal Issues | Safe for Multiple Daily Uses | For All Skin Types | 8 oz Spray
Magic Molecule$18.954.7★1,561 rev
Tower 28 SOS Daily Rescue Facial Spray - Hypochlorous Acid Spray to Help Visibly Calm + Soothe Sensitive Skin - Purifying Travel Size Face Toner - Everyday Skin Care Essential (1 oz)
Tower 28$12.024.6★5,116 rev
Prequel Skin Half and Half Fluid Moisturizer Face Cream. Lightweight Ceramide Peptide Lotion for All Skin Types including Dry and Sensitive. Hydrating Facial Cream for Women and Men
Prequel$24.294.7★1,111 rev
Newest
by launch date
Tower 28 SOS Skincare Minis Travel Kit - Mini SOS Facial Spray Barrier Recovery Face Cream + Gel Cleanser - Facial Skin Care Products for Sensitive Skin - TSA Approved Travel + Gift Set (3 Count)
Tower 28$23.9656 rev
Prequel Skin Retinal Renew 0.1% Retinaldehyde Gel with Ectoin Cica & Jojoba Oil Smooths Texture Firms & Evens Tone Supports Skin Barrier Dermatologist Developed Low-Irritation Retinoid
Prequel$27.50225 rev
Prequel Skin Multi-Quench Hydration Mist Moisturizing Face Spray with Plumping PGA Complex Glycerin Aloe & More Hydrating Facial Spray with Niacinamide for Smoother Skin Fine Mist Humectant
Prequel$17.13232 rev
Magic Molecule Dermal Repair Hydrogel Spray with Pure Hypochlorous Acid Intensive Skin-Smoothing Formula for All Skin Types (3.4 oz) (pack of 2)
Magic Molecule$27.61190 rev
Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage Concealer + Under Eye Brightener - Skin Care Infused Makeup with Hyaluronic Acid + Soothing Centella - 4.0 Light/Medium Cool (0.22 oz)
Tower 28$23.82758 rev
Trending
90-day click momentumTower 28 SOS Skincare Minis Travel Kit - Mini SOS Facial Spray Barrier Recovery Face Cream + Gel Cleanser - Facial Skin Care Products for Sensitive Skin - TSA Approved Travel + Gift Set (3 Count)
Tower 28$23.964.7★
Magic Molecule Hypochlorous Acid Spray for Breakout-Prone Skin Eczema & Itchy Rashes | Helps 50+ Dermal Issues | For All Skin Types 3.4 oz (Pack of 2) Travel-Friendly
Magic Molecule$20.064.7★
Prequel Skin Lip Visor Tinted Lip Balm with SPF 30 PA+++. Rosedust Mint Flavor Rosy Nude Shade with Non-Sticky Finish Moisturizing Semi Gloss Balm Sunscreen for Daily Use - 2 Pack
Prequel$26.894.4★
Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage Concealer + Under Eye Brightener - Skin Care Infused Makeup with Hyaluronic Acid + Soothing Centella - 4.0 Light/Medium Cool (0.22 oz)
Tower 28$23.824.7★
Prequel Skin Pre-Gleanse Oil Cleanser for Face. Double Cleansing Oil Skincare for Women with Cica and more. Non-Comedogenic Makeup Remover. Unscented Gentle Formula For All Skin Types. 6.5oz
Prequel$19.234.6★
What buyers say about dieux instant angel moisturizer
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing moisturizer”
“Great for sensitive skin”
“Overall great set”
“Makes my skin so soft”
“For the price”
“Great results”
“Excellent exfoliator”
“No irritation”
“Cleans skin well”
“Very clean smelling”
What buyers complain about
“it smells rancid”
“Irritating to my skin”
“Not moisturizing”
“Not worth the price”
“It does not appear to be very effective”
“it irritated my skin”
“feel like a burning sensation”
“the product was leaking”
“Not enough for dry skin”
“Bottle is small”
Top return reasons
Common questions
- Is dieux instant angel moisturizer profitable to sell on Amazon United States?
- The niche generates $8.7M/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Launch it (61/100).
- How competitive is the dieux instant angel moisturizer niche?
- 4 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dieux instant angel moisturizer?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 1.1%.
- What does it cost to enter the dieux instant angel moisturizer niche?
- Listings span $12.02–$67.58; the average listing price is $24.54 (sweet spot $15–$100). The average incumbent carries 1,775 reviews — the moat a new listing must climb.