dibs beauty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.66avg listing price — sweet spot $15–$100
Price range
Great$11.37–$43.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Good$814K$814K/yr · 1.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,216.9avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dibs beauty is a $814K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
dibs beauty market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $860K–$1.1M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.8%
- Avg brand age
- 61 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
181
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Milani64%
- BY MARIO36%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×
Top dibs beauty search terms
- makeup by mario521K/yr
- milani cream bronzer213K/yr
- milani bronzer148K/yr
- make up by mario94K/yr
- makeup by mario bronzer79K/yr
- milani cheek kiss cream bronzer52K/yr
- by mario makeup47K/yr
- mario makeup45K/yr
- by mario26K/yr
- milani bronzer powder19K/yr
Top dibs beauty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milani Cheek Kiss Cream Bronzer 110 - Hey Honey Vegan & Cruelty-Free Made in Korea Lightweight Glow Soft Matte Finish
Milani$11.374.6★1,608 rev
Milani Cheek Kiss Cream Bronzer 120 - Spilling Tea Vegan & Cruelty-Free Made in Korea Lightweight Glow Soft Matte Finish
Milani$11.764.6★1,608 rev
MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size
BY MARIO$36.464.3★10 rev
Makeup by Mario SoftSculpt Cream Contour & Bronzer Shaping Stick - Light
BY MARIO$40.664.3★24 rev
MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size
BY MARIO$34.823.9★53 rev
Newest
by launch dateMAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size
BY MARIO$36.4610 rev
MAKEUP BY MARIO Softsculpt Transforming Skin Enhancer in Light-Medium Shade - Radiant Finish for Light to Light-Medium Skin Tones - Full Size 0.18 ounces 5 grams
BY MARIO$43.417 rev
MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size
BY MARIO$34.8253 rev
Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Tuscan Tan
Milani$12.754,376 rev
Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Sicilian Sunset
Milani$12.814,376 rev
Trending
90-day click momentumMilani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Sicilian Sunset
Milani$12.814.5★
MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size
BY MARIO$36.464.3★
Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Tuscan Tan
Milani$12.754.5★
MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size
BY MARIO$34.823.9★
MAKEUP BY MARIO Softsculpt Transforming Skin Enhancer in Light-Medium Shade - Radiant Finish for Light to Light-Medium Skin Tones - Full Size 0.18 ounces 5 grams
BY MARIO$43.414.8★
What buyers say about dibs beauty
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect color”
“Excellent Product”
“Smooth and creamy”
“It blends so easily on your skin”
“it added a pretty glow”
“its the perfect consistency”
“so it's easy to start with a light application”
“Blends easy”
“considering this is a free kit that Sephora offers for birthday gifts”
“Good price”
What buyers complain about
“not worth the money”
“isnt orange at all”
“Not the standard size”
“To charge me $29 for a sample size item is misleading”
“CRACKED AND POSSIBLY USED”
“affordable products were often not great”
“This smells rancid”
“you cant apply it”
“Doesnt Last”
“Finger prints in Product”
Top return reasons
Common questions
- Is dibs beauty profitable to sell on Amazon United States?
- The niche generates $814K/yr across 10 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the dibs beauty niche?
- 2 brands and 181 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dibs beauty?
- Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 1.6%.
- When does demand for dibs beauty peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the dibs beauty niche?
- Listings span $11.37–$43.41; the average listing price is $28.66 (sweet spot $15–$100). The average incumbent carries 1,217 reviews — the moat a new listing must climb.