Dibs Beauty

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $814K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

2.1%

Market size, estimated

$814Ka year

Peak month

November2.3× the quietest month

Top search term

makeup by mario521K searches a year

Listings sell for $28.66 on average, from $11.37 to $43.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $28.66 that is $57K to $72K a year per listing.

Average price

$28.66inside the $15 to $100 sweet spot

Price range

$11.37–$43.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$57K–$72K

Returns

1.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #327 within Face. It carries 1,217 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#327in Face

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,217per listing

Listings tracked

10

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

61 months