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Dial Exfoliate & Restore Body Wash

Fail

The top 5 brands take 100% of clicks, so Dial Exfoliate & Restore Body Wash is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$8K/yr5K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
97%top-5 click share · 1 brands · 27 sellers

Flapen Score

Dial Exfoliate & Restore Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Dial Exfoliate & Restore Body Wash is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dial Exfoliate & Restore Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Dial Exfoliate & Restore Body Wash 5K times last year and spent an estimated $8K. One brand takes every click. Demand peaks in Aug–Sep. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
11.0%
Market size, estimated
$8Ka year
Peak month
September5.4× the quietest month
Top search term
dial exfoliating body wash3K searches a year

02 · Price

A sale here is worth $14.26.

Listings sell for $14.26 on average, from $5.90 to $19.79. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $14.26 that is $0 to $1K a year per listing.

Average price
$14.26under the $15 to $100 sweet spot
Price range
$5.90–$19.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #438 within Cleansers. It carries 6,963 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#438in Cleansers
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
6,963per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dial Exfoliate & Restore Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Dial Exfoliate & Restore Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.4×

Search terms

Top Dial Exfoliate & Restore Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dial exfoliating body wash3K/yr
  • dial exfoliate & restore body wash1K/yr
  • dial body wash exfoliating729/yr
  • dial exfoliating body wash orange81/yr

Reviews and returns

What reviews say buyers love and hate about Dial Exfoliate & Restore Body Wash

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.3%of orders come back
“Wrong scent not right soap”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dial Exfoliate & Restore Body Wash questions

Answered from the same tracked data.