dhea cream
Worth a lookShows low returns (0.4%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$39.30avg listing price — sweet spot $15–$100
Price range
Incredible$20.25–$69.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great201.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$80K$80K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, dhea cream is a $80K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
dhea cream market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $98K–$118K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #1,427
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 93%
- Out of stock
- 10.5%
- Avg brand age
- 72 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- BIOLABS PRO39%
- Olidiva25%
- Vigority13%
- Julva6%
- MOTHER·S DOSE5%
- ANDROGENESIS5%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dhea cream search terms
- dhea cream33K/yr
- dhea cream for women16K/yr
- dhea vaginal cream4K/yr
- dhea cream for women bioidentical3K/yr
- dhea cream for men3K/yr
Top dhea cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olidiva DHEA Cream | Bioidentical Natural Dhea for Women | Advanced Topical Supplement for Energy Libido Mood & Youthful Skin | 20mg Per Dose | 3.4 oz (3 Month Supply)
Olidiva$26.064.5★64 rev
BIOLABS PRO All Natural Bioidentical 20mg Dhea Cream - Two Month Supply - for Men or Women (Unscented - 3.0oz)
BIOLABS PRO$33.874.4★479 rev
BIOLABS PRO Dhea Cream - Bioidentical Natural Dhea for Women Or Men - 50mg Per Dose - Three Month Supply - Luxury Bottle - 3.6oz
BIOLABS PRO$60.234.8★46 rev
DHEA Cream 50mg for Women and Men Maximum Strength Natural DHEA Cosmetic Formulation for Skin Hydration Balance Pure Non-GMO Gluten-Free Paraben-Free Skin Cream 2-Month Supply (Unscented - 3oz)
BIOLABS PRO$43.774.2★134 rev
Vigority Dhea Cream - Bioidentical Natural Dhea for Women - Three Month Supply - 4.25 oz
Vigority$22.874.2★32 rev
Newest
by launch date
Vigority Dhea Cream - Bioidentical Natural Dhea for Women - Three Month Supply - 4.25 oz
Vigority$28.527 rev
Olidiva DHEA Cream | Bioidentical Natural Dhea for Women | Advanced Topical Supplement for Energy Libido Mood & Youthful Skin | 20mg Per Dose | 3.4 oz (3 Month Supply)
Olidiva$26.0664 rev
Vigority Dhea Cream - Bioidentical Natural Dhea for Women - Three Month Supply - 4.25 oz
Vigority$22.8732 rev
BIOLABS PRO Dhea Cream - Bioidentical Natural Dhea For Women Or Men - 20mg Per Dose - Three Month Supply - Luxury Bottle - 3.6oz
BIOLABS PRO$41.5638 rev
BIOLABS PRO Dhea Cream - Bioidentical Natural Dhea for Women Or Men - 50mg Per Dose - Three Month Supply - Luxury Bottle - 3.6oz
BIOLABS PRO$60.2346 rev
Trending
90-day click momentum
Glow Natural Wellness TestaDerm DHEA Cream for Women 1 fl oz / 30 mL
Glow Natural Wellness$39.763.8★
Olidiva DHEA Cream | Bioidentical Natural Dhea for Women | Advanced Topical Supplement for Energy Libido Mood & Youthful Skin | 20mg Per Dose | 3.4 oz (3 Month Supply)
Olidiva$26.064.5★
Vigority Dhea Cream - Bioidentical Natural Dhea for Women - Three Month Supply - 4.25 oz
Vigority$28.524.5★
BIOLABS PRO Dhea Cream - Bioidentical Natural Dhea for Women Or Men - 50mg Per Dose - Three Month Supply - Luxury Bottle - 3.6oz
BIOLABS PRO$60.234.8★
Vigority Dhea Cream - Bioidentical Natural Dhea for Women - Three Month Supply - 4.25 oz
Vigority$22.874.2★
What buyers say about dhea cream
What buyers praise and complain about, mined from review topics.What buyers love
“Absorbs nicely”
“It is moisturizing”
“The scent is light”
“Easy to use”
“It feels like good value for the money”
“Effective”
“Nice quality”
“great ingredients in this cream”
“It feels good”
“The texture is smooth”
What buyers complain about
“dry itchy skin”
“I am a bit concerned about the listing description being for a different product though”
“Didn't work”
“The cream has barely any scent”
“Using this as a general body moisturizer feels like a waste of the active ingredient”
“However, it does contain seed oils, which I suspect may be the cause of my recent acne breakouts”
“Not great as a moisturizer or hormone cream, for me”
“WASTE OF MONEY”
“Gave me a severe insomnia”
“this is not going to be an option for me as I've already started a low dose of HRT patches as a preventative as I head into this next season”
Top return reasons
Common questions
- Is dhea cream profitable to sell on Amazon United States?
- The niche generates $80K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the dhea cream niche?
- 10 brands and 13 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in dhea cream?
- Top complaints mined from reviews: Allergies, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.4%.
- When does demand for dhea cream peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dhea cream niche?
- Listings span $20.25–$69.43; the average listing price is $39.30 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.